John Wiley & Sons, Inc. will publish the Journal of Interactive Marketing through Volume 22, Number 4. Beginning with Volume 23, Number 1 the journal will be published by Elsevier. See http://www.the-dma.org/dmef/JIM-Call.html .

The Journal of Interactive Marketing is an important and timely undertaking in the evolution of the marketing discipline. JIM aims to be (1) a premier academic journal with high managerial relevance in the area of interactive marketing; (2) a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive, and direct marketing environments, and (3) to publish leading-edge ideas and methodologies with managerial significance that have the potential to impact thinking and practice.

JIM welcomes (1) interdisciplinary work; (2) papers with multi-method approach; (3) articles on global issues in interactive marketing; (4) manuscripts involving multichannel interactive marketing approaches; (5) cases, and (6) articles which demonstrate how the industry is using the latest methods for The Marketplace section.

Areas of interest include, but are not limited to:

• Database; customer segmentation
• Strategic use of information technology, customer relationship management (CRM)
• Direct response marketing, B2B direct marketing, direct mail
• Multichannel marketing
• E-business strategy
• Online advertising, online branding
• Blogging, podcasting
• Online customer satisfaction, loyalty, privacy, and trust
• Online browsing/buying behavior, shop bots, and agent
• Online pricing and auctions
• Mobile business, call center management
• Network effects and markets
• Interactive marketing organization