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Textbook
Management Communication, 3rd EditionJanuary 2010, ©2010
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The new 3rd Edition has a greater focus on “strategy through skill” and provides more opportunities for applying skills and insights to a broad range of fields for success in future careers in accounting, finance, marketing, management, information systems, telecommunications, and HR.
Acknowledgments.
Introduction.
Part One: Pillars of Management Communication.
Chapter 1. Communication Architecture for Professional Success.
Chapter 2. A Process for Management Writing.
Chapter 3. Individual and Collaborative Styles for Management Writing.
Chapter 4. Oral Presentations.
Chapter 5. Listening.
Part Two: Letters, Memos, and E-mail.
Chapter 6. Formats and Techniques for Business Letters.
Chapter 7. Saying “Yes” and “No” in Correspondence.
Chapter 8. Persuasive Messages.
Chapter 9. Effective Memos and E-mail.
Part Three: Reports and Proposals.
Chapter 10. Short and Long Reports.
Chapter 11. Proposals and Business Plans.
Chapter 12. Graphic Aids for Documents and Presentations.
Part Four: Career Communication.
Chapter 13. The Career Search, Resumes, and Follow-up Communications.
Chapter 14. Guidelines for Interviewees and Interviewers.
Part Five:Communication Issues for Management Success.
Chapter 15. Managing Meetings and Telephone Work.
Chapter 16. Ethics and Law for Management Communication.
Chapter 17. Gender Communication.
Chapter 18. Crisis Communication and Media Relations.
Chapter 19. Communication for Intercultural Management.
Appendix A: Management Communication Cases.
Appendix B: Grammar, Punctuation, and Usage.
Appendix C: Documentation.
Index.
Dayle M. Smith is Professor of Management and Director of the Honors Program in the School of Business and Professional Studies, University of San Francisco. She holds her PhD in Organizational communication from the University of Southern California. She teaches undergraduate, MBA, and Executive MBA classes in Leadership, organizational behavior, teambuilding, and human resource management. She is the author of many books in her field, including Women at Work: Leadership for a New Century (Prentice Hall, 1999) and Learning Team Skills 2e (Prentice Hall, forthcoming 2009).
- New section on social networking communication. The rapidly emerging communication phenomena of FaceBook, Myspace, and other social networking sites are explored. Use of this technology for business and marketing purposes is discussed in depth.
- New section on the electronic career search. Students learn the latest ways to develop resumes that are “searchable” by key terms, make use of career databases, and write cover-letter and follow-up communications that give them the edge in the job search.
- New material on the almost universal phenomenon “speaker’s nerves”—perhaps the single greatest enemy to progress in professional speaking—and how to overcome it.
- "Explain it-try it-evaluate it-perfect it" approach which stresses an active rather than passive approach to learning.
- Targeted help for international students - An entire text section has been developed to assist non-native speakers of English in their efforts to produce readable, well-edited college work.
- Communication Dilemmas feature - These recurring feature boxes across chapters pose interesting, real-life communication choices and challenges--gems for class discussion and writing on what can I say, what should I say, and what will others say, among other questions.
- “Meet a Management Communicator” - These six brief interviews, distributed among chapters, give students a chance to meet real men and women who communicate professionally in a variety of corporate environments.
- Communication Choices feature boxes - Pose communication challenges for which the reader must choose an appropriate communication medium: Do I send an email? Leave a voice mail? Call in person? Write a traditional letter? Send a fax? These kinds of crucial communication choices are not treated by competing texts.
- Linked features on Candor and Communication - These anecdote-based features make the point that truth-telling, authenticity, and transparency are must-have skills for every business communicator.
