Management Mistakes and Successes, 9th Edition
October 2007, ©2008
Part I Managing Ebbing Performance and Crisis.
Chapter 2 Tough Love -- Dunlap's Approach to Troubled Companies.
Chapter 3 Perrier -- Overreacting to a Crisis.
Chapter 4 Ford Explorers with Firestone Tires: Ill-Handling a Killer Scenario.
Part II Great Comebacks.
Chapter 5 Continental Air -- Salvaging From the Ashes.
Chapter 6 Harley-Davidson -- A Long-Overdue Revival.
Chapter 7 IBM -- A Fading Giant Rejuvenates.
Part III Merger Pitfalls.
Chapter 8 Snapple: Quaker's Reckless Acquisition.
Chapter 9 Newell's Acquisition of Rubbermaid Becomes an Albatross.
Chapter 10 DaimlerChrysler -- Blatant Misrepresentation.
Part IV Planning.
Chapter 11 Euro Disney -- Bungling a Successful Format.
Chapter 12 Boeing -- Losing, Then Regaining, Dominance vs. Airbus.
Chapter 13 Vanguard -- Success in Taking the Road Less Traveled.
Chapter 14 A Hedge Fund Manager Finds Opportunity in Two Faltering Firms -- Kmart and Sears.
Part V Leadership and Execution.
Chapter 15 Hewlett-Packard Under Carly Fiorina, and After Her.
Chapter 16 Wal-Mart -- A Tottering Giant.
Chapter 17 Southwest Airlines: "Try to Match Our Prices".
Chapter 18 Herman Miller: A Beleagured Role Model in Leadership.
Part VI Controlling.
Chapter 19 UnitedWay -- A Not-for-Profit Also Needs Controls and Oversight.
Chapter 20 Maytag -- Incredibly Loose Supervision Over a Foreign Subsidiary.
Chapter 21 MetLife -- Poorly Controlled Sales Practices.
Part VII Entrepreneurial Adventures.
Chapter 22 Boston Beer: Is Greater Growth Possible?
Chapter 23 OfficeMax -- To the End.
Chapter 24 Gateway Computer's Efforts to Stay Alive.
Chapter 25 Conclusions -- What Can Be Learned?
Before coming into academia, he spent 13 years in retailing with the predecessor of Kmart (S. S. Kresge). J.C. Penney, and Dayton-Hudson and its Target Subsidiary. Positions held included store management, central busying, and merchandise management.
His first textbook, Marketing: Management and Social Change, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing, Other books, Marketing Fundamentals, Retailing, Sales Management , and Marketing Research, followed.
In 1976, the first Marketing Mistakes book was published, and it brought a new approach to case studies, making them student-friendly and more relevant to career approach to case studies, making them student-friendly and more relevant to career enhancement than existing books. In 1983, Management Mistakes was published. These books are now in the tenth and ninth editions respectively, and have been widely translated. In 1992, Professor Hartley wrote Business Ethics: Violations of the Public Trusts, and Business Ethics Mistakes and Successes was published in 2005. He is listed in Who's Who in America and Who's Who in the World.
Cases are updated to reflect the latest information on the companies involved. Includes six completely new cases:
IBM - A Fading Giant Rejuvenates
A Hedge Fund Manager Find Opportunity in Two Faltering Firms- Kmart and Sears
Wal-Mart - A Tottering Giant
Southwest Airlines: "Try to Match Our Prices"
Herman Miller: A Beleaguered Role Model in Leadership
Gateway Computer's Efforts to Stay Alive
A new "Great Comebacks" section highlights three inspiring examples
Additional cases added to the Entrepreneurial Adventures section.
- Focuses on mistakes, successes, and turnarounds in prominent businesses.
- Learning Insights help students see how certain practices--both mistakes and successes--cross company lines and are prone to be either traps for the unwary or success modes.
- Information Boxes and Issue Boxes, included within each chapter, highlight relevant concepts and issues.
- Discussion Questions and Hands-On Exercises encourage and stimulate student involvement.
- Team Debate Exercises involve students in debates on issues discussed in the cases.
- The Devil's Advocate exercise has been added to certain cases, which allows students to test a proposed course of action
- Invitation to Research questions allow students to take the cases a step further and investigate what has happened since the case was written.