Print this page Share

Dalrymple's Sales Management: Concepts and Cases, 10th Edition

December 2008, ©2009


Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.
See More

Table of Contents

1. Introduction to Selling and Sales Management.

2. Strategy and Sales Program Planning.

3. Sales Opportunity Management.

4. Account Relationship Management.

5. Customer Interaction Management.

6. Sales Force Organization.

7. Recruiting and Selecting Personnel.

8. Sales Training.

9. Leadership.

10. Ethical Leadership.

11. Motivating Salespeople.

12. Compensating Salespeople.

13. Evaluating Performance.

See More

Author Information

William L. Cron  received his BSBA from Xavier University and his MBA & DBA from Indiana University.  He's a Professor of Marketing at the M.J. Neeley School of Business at Texas Christian University. His areas of expertise and research are Sales Management Issues, Marketing Strategy—Planning for Growth & Profits, and Wholesaling Management Issues. He's received the following awards: Graduate Teaching Award – Electives, M. J. Neeley School of Business, 2003, Carl Sewell Distinguished Service to the Community Award, Edwin L. Cox School of Business, 1999., Excellence in Manuscript Reviewing Award, the Journal of Personal Selling and Sales Management, 1994., Nominated for Jagdesh N. Sheth Award for Best Articles, Journal of the Academy of Marketing Science, 1993. Bill has also done consulting with companies such as American Association for HomeCare, Baylor Health System, Bristol- Myers Squibb, and GTE.
See More

New To This Edition

  • NEW Featured Case: Based on the fictional Shield Financial Company. Introduced at the end of Chapter 1, it includes information on company background, product line descriptions, etc. This case is carried throughout the text and is revisited at the end of each chapter. Questions based on the case are at the end of every chapter.
  • Team Exercises: Over 20 new team exercises for in-class discussion.
  • NEW Appendix of Cases and Correlation Guide:  To help instructors integrate the cases within their lectures, all cases appear in an appendix and are correlated with topics and chapters in the text.  An Introduction to the Case Method is also included at the beginning of the Appendix.  More than half of the 26 cases are new or significantly reworked for the 10th edition.
  • Streamlining the Presentation: Chapter discussions have been streamlined for easier reading and retention.
  • NEW and Expanded Coverage of Sales Networks, Customer Lifetime Value (CLV), Solutions Selling, Marketing-Sales Interaction, and Marketing-Sales Shared Responsibilities.
See More

The Wiley Advantage

  • Excel-based problems at the end of each Management Resource section.  These problems give the student the chance to develop their analytical skills while using the same software that companies are increasingly expecting their employees to be proficient in using. 
  • Strong coverage of the role of strategic thinking and how the sales force helps in creating customer value and competitive advantage.
See More
Instructors Resources
Wiley Instructor Companion Site
Instructor's Companion Site
Password protected website- www.wiley.com/college/cron  
Instructor's Materials
Test Bank
Includes multiple choice and true & false questions
Power Point Slides
Instant access to textbooks as eTextbooks.
Learn more
Digital evaluation copy available for this title
Request Copy
Contact your Wiley Representative
Find Your Rep
See More
See Less
Students Resources
Wiley Student Companion Site
See More
See Less
Purchase Options
Wiley E-Text   
Dalrymple's Sales Management: Concepts and Cases, 10th Edition
ISBN : 978-0-470-45869-3
February 2009, ©2009
$71.50   BUY

Dalrymple's Sales Management: Concepts and Cases, 10th Edition
ISBN : 978-0-470-16965-0
528 pages
December 2008, ©2009
$259.95   BUY

Back to Top