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Entrepreneurship (EHEP000707) cover image
Entrepreneurship
William D. Bygrave (Babson College), Andrew Zacharakis (Babson College)
March 2007, ©2008

  • Overview
  • Resources for Instructors
Entrepreneurship relates actual experiences while combining concepts and cases to present the latest theories.  The concepts cover what "would-be entrepreneurs" need to know to start and grow their businesses.  Additionally, the cases illustrate how real entrepreneurs have gone out and succeeded. The authors cover all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, building it into a viable business, and eventually harvesting it.  Any student, "would-be entrepreneur" or not, will benefit from the lessons in this text. 

Table of Contents
1. The Power of Entrepreneurship.

2. The Entrepreneurial Process.

3. Opportunity Recognition, Shaping, and Reshaping.

4. Understanding Your Business Model and Developing Your Strategy.

5. Entrepreneurial Marketing.

6. Building the Founding Team.

7. The Business Planning Process.

8. Building Your Pro-Forma Financial Statements.

9. Financing Entrepreneurial Ventures Worldwide.

10. Raising Money for Starting and Growing Businesses.

11. Debt and Other Forms of Financing.

12. Legal and Tax Issues.

13. Intellectual Property.

14. Entrepreneurial Growth.

Glossary.

Company Index.

Name Index.

Subject Index.

Author Information
Bill Bygrave is the Director of the Center for Entrepreneurial Studies at Babson College, where he also teaches Free Enterprise. He has also been a successful entrepreneur himself: he founded a high-tech company that was funded with venture capital; he managed a division of another high-tech company that was listed on the NYSE; he co-founded a pharmaceutical database company; and he was a member of the investment committee of a venture capital firm. He spent the 1992-1993 academic year at INSEAD where he introduced an MBA course in Entrepreneurial Finance and led a pan-European team from eight nations that studied entrepreneurs' attitudes toward realizing value and harvesting their companies. One of the outcomes of that research was the initiative that led to the founding of EASDAQ (the European equivalent of NASDAQ). In 1997, he and Michael Hay at the London Business School started the Global Entrepreneurship Monitor (GEM), which examines the entrepreneurial competitiveness of nations. Bygrave was the 1997 winner of the Ernst Young Entrepreneur of the Year award in the supporter category for New England, and one of the three finalists in this category nationwide.


Andrew Zacharakis
is the Paul T. Babson Term Chair in Entrepreneurship and Associate Professor of Entrepreneurship in the Arthur M. Blank Center for Entrepreneurship at Babson College. His writings and research focus on two major areas of entrepreneurship: the venture capital decision-making process, and the impact of entrepreneurship on the economy. His 1999 article on new venture failure received editor's award for best article in Journal of Small Business Management and his dissertation received the Heizer Award for outstanding thesis in entrepreneurship in 1995. Zacharakis has been interviewed in newspapers nationwide, including The Wall Street Journal, USA Today, The Boston Globe and The Los Angeles Times, and by several magazines, including Inc., Entrepreneur and Kiplinger's. He has also appeared on television in the Bloomberg Small Business Report and radio on NPR Morning Edition. Prior to his work at Babson, he held investment banking/venture capital positions with The Cambridge Companies. He also previously held positions at IBM and Leisure Technologies.

Hallmark Features
•     End of Chapter Cases - Each chapter is accompanied by a case study of entrepreneurs in action.

•     Opportunity Journal - students can reflect on the lessons learned and think about how to apply them to their own entrepreneurial ventures, or to managing their careers.

•     WebExercises - build upon key concepts identified in each chapter.

Available Versions

Entrepreneurship
by William D. Bygrave, Andrew Zacharakis
ISBN 978-0-471-75545-6
March 2007, ©2008
Paperback, 640 pages
US $192.95 Add to Cart
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