Cases in Hospitality Management: A Critical Incident Approach, 2nd Edition
November 2005, ©2006
PART ONE: ETHICS.
Case 1. Sunspot Resorts.
Case 2. The Hawaiian Village.
Case 3. A Dog-Eat-Dog World.
Case 4. Seaside Plantations.
Case 5. The Decision to Serve.
PART TWO: TRAINING AND DEVELOPMENT.
Case 6. The Promotion Decision.
Case 7. The Swimming Pool.
Case 8. Spas International.
Case 9. The Apprentice Chef.
Case 10. Bongo's.
PART THREE: REWARD SYSTEMS.
Case 11. The University Conference Center.
Case 12. The New Sales Manager.
Case 13. The Incentive System.
Case 14. The River Walk Café.
Case 15. The Cedars.
PART FOUR: COMMUNICATION.
Case 16. The Shared Suite.
Case 17. Leaving From Rome.
Case 18. Room Service, Please.
Case 19. The Wounded Bird.
Case 20. The Three Hour Brunch.
PART FIVE: POLICIES.
Case 21. The Service Guarantee.
Case 22. The Parking Lot.
Case 23. Bank of USA.
Case 24. The Minibar Charge.
Case 25. 100% Occupancy.
PART SIX: GROUP DYNAMICS.
Case 26. The Reinstatement.
Case 27. The Job Opening.
Case 28. The Suarro Inn.
Case 29. Burrito Sisters.
Case 30. The Department Meeting.
PART SEVEN: TECHNOLOGY.
Case 31. The Amateur Travel Agent.
Case 32. The Concierge's Computer.
Case 33. Direct Deposit.
Case 34. The Wireless Internet.
Case 35. Casino CRM.
PART EIGHT: PROCESS ANALYSIS.
Case 36. The Broadbeach.
Case 37. The Tarragassett Inn.
Case 38. The Tour Voucher.
Case 39. The Headwaiter.
Case 40. The Mystery Shopper.
PART NINE: SERVICE EXEMPLARS.
Case 41. The CD Player.
Case 42. Special Needs.
Case 43. First Class Upgrade.
Case 44. The Spanish Homework.
Case 45. The Antler Hotel.
PART TEN: SERVICE RECOVERY.
Case 46. The Stolen Sunglasses.
Case 47. The ICO Conference.
Case 48. The Airline's Response.
Case 49. It Stinks.
Case 50. Rob Jones Corporation.
- 15 new cases
- New "Technology" section dals with issues such as data warehousing, the internet, and electronic banking
- New "Service Exemplars" section presents incidents involving truly exceptional service in a variety of contexts
- New "Service Recovery" section presents examples of companies failing to salvage service encounters that have gone awry
- Incidents include a lot of the "language of the industry" to familiarize students with the hospitality context
- A broad array of industry segments are represented throughout the cases: airlines, railroads, private clubs, conference centers, travel agents, auto rental, hotels, restaurants
- Contains 50 actual cases and situations which illustrate concepts and issues of hotel, restaurant and travel/tourism management
- Cases deal with a variety of managerial topics including decision making, communication, compensation, planning, discrimination, performance appraisal, organization design, sexual harassment, ethics and group dynamics
- Section introductions, case headnotes and questions aid students in analyzing diverse situations
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