Thank you for visiting us. We are currently updating our shopping cart and regret to advise that it will be unavailable until September 1, 2014. We apologise for any inconvenience and look forward to serving you again.

Wiley
Wiley.com
Print this page Share
Textbook

Wiley Pathways Business Communication, 1st Edition

Wiley Pathways Business Communication, 1st Edition (EHEP000847) cover image
You can get there

Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.

Wherever you want to go, Business Communication will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.

With this book, you will be able to:
* Incorporate active listening, assertive speaking, and non-verbal communication techniques into your daily communications.
* Resolve conflicts effectively.
* Choose the best words and voice for your audience.
* Craft persuasive business letters.
* Avoid common writing mistakes.
* Plan and lead successful business meetings.
* Overcome your fears of public speaking.
* Write winning business proposals.
* Create a resume that helps you get the job you want.
* Present yourself professionally in an interview.

Wiley Pathways helps you achieve your goals

When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills.

The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
See More

Part I: Foundations of Business Communication.

1. Understanding Business Communication.

2. Mastering Communication Skills.

3. Effective Conflict Resolution.

Part II: The Writing Process.

4. Writing for Business Audiences.

5. Writing and Revising Business Communications.

Part III: Letters, Memos, E-Mail, and Other Brief Messages.

6. Managing Memos and E-Mail.

7. Writing Positive Business Letters.

8. Writing Negative Messages.

9. Writing Persuasively.

Part IV: Developing Speaking Skills.

10. Spoken Communication.

11. Giving Speeches and Oral Presentations.

Part V: Reports and Proposals.

12. Writing Business Reports.

13. Writing Business Proposals.

Part VI: Employment Messages.

14. Writing Resumes and Job Letters.

15. Interviewing for Employment.

Appendix A.

Appendix B.

Appendix C.

Glossary.

Index.

See More
Marty Brounstein is the Principal of The Practical Solutions Group, a training and consulting firm based in the San Francisco Bay area that specializes in management and organizational effectiveness. Marty's consulting work includes one-on-one coaching with managers and executives, assistance to groups working to become productive teams, and guidance and direction for organizations establishing practices for high performance and employee retention. His training programs target management as well as employee-development issues including leadership, team development, customer service, and effective communication. As a consultant, speaker, and trainer since 1991, Marty has served a wide variety of organizations from high tech to government, for profit to non-profit. He has a bachelor's degree in education and history and a master's degree in industrial relations. Prior to beginning his consulting career, he spent a couple of years as a human resources executive.
See More
  • Pre-test: Pre-reading assessment tool in multiple-choice format. Introduces chapter material and helps students get an idea of what they know and where they need to focus their efforts.
  • What You ll Learn in this Chapter and After Studying this Chapter: Presents the subject matter that the student will learn and emphasizes capabilities and skills students will build.
  • Goals and Outcomes. These lists identify specific student capabilities that will result from reading the chapter. They help the student set expectations and show them what to reach for.
  • Figures and tables. Line art and photos are carefully chosen to be instructional. Tables distill and present information clearly so students can focus on the essential ideas.
  • Introduction. This section orients the student by introducing the chapter and explaining its importance. Short summaries of chapter sections preview the topics to follow.
  • Chapters. Each chapter is broken down into an average of four or five concise sections. A short assessment is provided at the end of each section.
  • For Example Boxes: Found within each segment, a real world example is anchored to each section that illustrates and applies the preceding content.
  • Self-Check: Short answer questions at the end of the chapter let students know if they ve mastered the content. Each question set includes a link to a section of the pre-test for further review.
  • Summary: Each chapter concludes with a summary paragraph that captures and reviews the major concepts in the chapter and links back to the What you ll learn list.
  • Key Terms and Glossary: A convenient list of all terms that appear in boldfaced throughout the chapter are listed at the end of the chapter and in the glossary.
  • Summary Questions help students summarize the chapter s main points by asking a series of multiple choice and true/false questions that emphasize how well they understand the concepts and content.
  • Review Questions in short answer format review the major points in each chapter. It encourages critical thinking skills while reinforcing and confirming that the concepts and content are understood.
  • Applying this Chapter Questions drive home key ideas by asking students to combine and apply chapter concepts to new, real-life situations and scenarios.
  • Post-test should be taken after students have completed the chapter. It includes all of the questions in the pre-test, so that students can see how their learning has progressed and improved.
See More
Instructors Resources
Wiley Instructor Companion Site
Instructor's Resource Manual
The Instructor's Resource Manual contains learning objectives, chapter summaries, key term lists, lecture notes, suggested class activities, recommended additional resources, and solutions to in-text problems. The instructor's resource manual is available online at the book companion site.
PowerPoints
There are PowerPoint presentations for each chapter of the text. The PowerPoint slides are available online at the book companion site.
Test banks
Test banks (computerized and printed): There are tests for each chapter within the text, as well as a midterm, a non-cumulative final exam, and a cumulative final exam. The questions consist of multiple choice, true/false, and essay type questions which vary in level and range from basic problem-solving questions to creative-thinking problems. The test banks are available online at the book companion site.
Image Gallery
The Image gallery allows you to print or download any of the images from the text to use in your class. The image galley is available online at the book companion site.
ENHANCE YOUR COURSE
CourseSmart
Instant access to textbooks as eTextbooks.
Learn more
Digital evaluation copy available for this title
Request Copy
Contact your Wiley Representative
Find Your Rep
See More
See Less
Students Resources
Wiley Student Companion Site
Chapter pre-tests
Chapter pre-tests are pre-reading assessment tools in multiple-choice and true/false format. They introduce chapter material and help students get an idea of what they know and where they need to focus their efforts. The pre-tests are available online at the book companion site.
Chapter post tests
Chapter post tests should be taken after students have completed each chapter. They include all of the questions in the pre-tests, so that students can see how their learning has progressed and improved. The post tests are available online at the companion site.
ADDITIONAL RESOURCES
CourseSmart
Instant access to textbooks as eTextbooks.
Learn more
See More
See Less
Purchase Options
Wiley E-Text   
Wiley Pathways Business Communication, 1st Edition
ISBN : 978-0-470-47731-1
476 pages
July 2009, ©2009
$42.50   BUY

Paperback   
Wiley Pathways Business Communication, 1st Edition
ISBN : 978-0-471-79077-8
476 pages
August 2006, ©2007
$76.95   BUY

Related Titles

Back to Top