Integrated Business Communication: In a Global Marketplace
April 2007, ©2007
Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. The book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory is introduced when necessary to the understanding of the practical application of the various concepts. Integrated Business Communication is broad enough in scope and method to be used as a core text in business communication. Case studies are an integral part of the material.
Chapter One Building Blocks of Communication.
Chapter Two The Complex World of the Sender.
Chapter Three Knowing the Receivers of Your Messages.
Chapter Four Breaking through the Noise.
Chapter Five Communication Channels.
Chapter Six Business Communication and Public Relations Tools.
Chapter Seven External Communication: Messaging to Your Publics.
Chapter Eight Internal Communication: Messaging within Your Company.
Chapter Nine The Importance of Effective Communication in the Workplace.
Chapter Ten Issues of Organisational Leadership.
Chapter Eleven Global Communication Expands.
Chapter Twelve Communication in the New Management World.
Chapter Thirteen Issues Affecting Communication Strategy.
Chapter Fourteen New Focus on Responsible Communication. Chapter Fifteen Looking Ahead.
Dr. Marilyn Sarow, Associate Professor at Winthrop University, was manager of internal communications and assistant director of public affairs at the Chandler Medical Center, University of Kentucky, Lexington, four years and public information coordinator and publications manager of the University of Wisconsin Centers, Madison, seven years. She taught mass communication at the University of Wisconsin-LaCrosse two years. Previously she taught high school English and journalism in Illinois and Michigan. Sarow was president of the Charlotte, N.C. chapter of Women in Communications, Inc., one year and secretary of the YWCA Board of Directors, Madison, Wis., four years. She joined the Winthrop faculty in 1990. She earned her B.S. at Western Michigan University her M.A. at Southern Illinois University-Carbondale and her Ph.D at the University of South Carolina.
Laurence Stuart is the CEO and founder of the College to Career Seminars, Inc. He was previously the Senior Vice President for Sales, Promotion and Marketing at Belk Stores and also Saks Inc (Hergerger's Division). He has also worked for Whitesands Marketing Group, Warnaco New York, Hartmarx Corporation in Chicago and Wemco Inc in New Orleans. He has a BA in Journalism from Louisiana State University. Mr Stuart's area of expertise is in external and internal communications, media relations and advertising.
- The book focuses on the practical application of theory and concepts
- Presents case studies from many sectors to illustrate concepts
- The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world
- There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers
- Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox
Gary Lunt, Programme Leader for the BA (Hons) Communication, Advertising & PR, School of Creative Industries, Napier University, UK
'Very comprehensive - I shall strongly recommend this for those on professional courses. The language is accessible and I particularly like the cases studies and class exercises.'
William Pedley, Queens College, London, UK