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Mainstreaming Corporate Responsibility

N. Craig Smith (Editor), Gilbert Lenssen (Editor)
January 2010, ©2010
Mainstreaming Corporate Responsibility (EHEP000964) cover image

As managers find that they must grapple with increasingly complex social and environmental problems as an integral part of business strategy and operations, they require different knowledge, skills and competencies than in the past. Mainstreaming Corporate Responsibility pioneers a way for business schools to equip future business leaders and managers to meet these challenges. Based upon a curriculum development project run by the INSEAD Social Innovation Centre, London Business School and EABIS, this book is a collection of texts and cases for use in courses across the business disciplines as well as courses on Corporate Responsibility.

Watch the Editor of Mainstreaming Corporate Responsibility:
http://tv.insead.edu/video/Most+Recent/100/5253

Watch two of the chapter authors:
http://knowledge.insead.edu/video/index.cfm?vid=313

Table of Contents
Foreword: Transforming Business and Business Education by Embedding Corporate Responsibility throughout the Curriculum

Frank Brown, INSEAD and Tom Robertson, The Wharton School

I. Introduction

1.Mainstreaming Corporate Responsibility

N. Craig Smith, INSEAD and Gilbert Lenssen, EABIS

2. Business as Usual is Not the Answer to Society’s Problems

N. Craig Smith, INSEAD and Halina Ward, IIED

II. Strategy

3. Corporate Responsibility in Strategy

Andrew Pettigrew, University of Bath

4. Microsoft: Bringing Technology to the Aging Population

Maurizio Zollo, Bocconi University and Robert E. Crawford

5. IBM in China: Responding to a Government’s Social Initiatives

Steven White, CEIBS

6. Iberdrola: A Utility´s Approach to Sustainability and Stakeholder Management

Tanguy Jacopin, Serge Poisson-de Haro and Joan Fontrodona, IESE Business School and HEC Montréal

III. Accounting

7. Corporate Responsibility in Accounting

Dennis Oswald, University of Michigan

8. ENEL: CSR and Performance Measurement

Anna Pistoni and Lucrezia Songini, Bocconi University

9. Novo Nordisk A/S – Integrating Sustainability into Business Practice

Dennis Oswald, London Business School and Mette Morsing, Copenhagen Business School

10. From Grace to Disgrace: The Rise and Fall of Arthur Andersen

N. Craig Smith and Michelle Quirk, London Business School

IV. Finance

11. Corporate Responsibility in Finance

John Becker-Blease, Washington State University

12. Maximizing Shareholder Value: An Ethical Responsibility?

Theo Vermaelen, INSEAD

13. Veridian: Putting a Value on Values

Rakesh Khurana, Joel Polodny and Jaan Elias, Harvard Business School

V. Economics

14. Corporate Responsibility in Economics

Landis Gabel, INSEAD

15. Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A)

N. Craig Smith, INSEAD and Robert E. Crawford

16. Revenue Flow and Human Rights: A Paradox for Shell Nigeria

Ulrich Steger and Aileen Ionescu-Somers, IMD

VI. Entrepreneurship

17. Corporate Responsibility in Entrepreneurship

Filipe Santos, INSEAD

18. Innocent: Values and Value

David Grayson and Robert Brown, Cranfield School of Management

19. Waste Concern: Turning a Problem into a Resource

Johanna Mair and Jordan Mitchell, IESE Business School

VII. Marketing

20. Corporate Responsibility in Marketing

C.B. Bhattacharya, Boston University

21. Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility

N. Craig Smith, INSEAD

22. Norsk Hydro ASA: Sustainable PVC at Hydro Polymers?

N. Craig Smith, INSEAD and Josephine Brennan, London Business School

23. GlaxoSmithKline: Developing Country Access to Essential Medicines

N. Craig Smith and Anne Duncan, London Business School

VIII. Organisational Behaviour and Human Resource Management

24. Corporate Responsibility in Organisational Behaviour

Mette Morsing, Copenhagen Business School

25. Betapharm: Be Different or Die

Andre Habisch and Stephan Kaiser, Ingolstadt School of Management, Nigel Roome, Erasmus

26. The TPG-WFP Partnership: Looking for a Partner

Luk N. Van Wassenhove and Rolando M. Tomasini, INSEAD

IX. Operations Management

27. Corporate Responsibility in Operations Management

Luk N. Van Wassenhove, INSEAD

28. illycaffè: Value Creation through Responsible Supplier Relationships

Francesco Perrini and Angelo Russo, Bocconi University

29. The Co-Operative Group: Fair-Trade Chocolate

Chris Voss, Stephanie Robertson, Adrian Clarke and Josephine Brennan, London Business School

30. The Wal-Mart Supply Chain Controversy

N. Craig Smith, INSEAD and Robert E. Crawford

Index

Excerpts
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Author Information
Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility at INSEAD in Fontainebleau, France.  He was previously on the faculties of London Business School, Georgetown University and Harvard Business School.

Gilbert Lenssen is President of the European Academy of Business in Society, a former professor at the College of Europe, former fellow at Templeton College Oxford University and visiting professor at the Management Schools of Henley and Cranfield. He is a member of Academic Advisory Boards of several Business Schools and a member of the Board of EFMD.

Hallmark Features
 
Professor Reviews
“This book is a welcome resource for businesses and for business schools like Ashridge that are integrating corporate responsibility issues into front-line executive education. Business schools must provide the leaders of tomorrow with a better understanding of the issues, opportunities and urgency for making sustainability central to corporate strategy and practice. The articles and cases presented here offer a thoughtful introduction to sustainability for strategic advantage.”  
Kai Peters, CEO, Ashridge Business School

"The cases and insights in this book are a vital resource for those in charge of shaping their firm’s general management curriculum and leadership programmes. Unilever has been proud to support this EABIS initiative and its goal of integrating personal and corporate responsibility into executive learning worldwide.”
Sandy Ogg, Chief Human Resources Officer, Unilever

“This book is a valued resource for teaching corporate responsibility issues. At IBM, our model of corporate citizenship is being transformed by the emergence of a global economy — and the enormous challenges and opportunities it presents.  Corporate citizenship today plays a key role in addressing some of society's most complex problems. The articles and cases presented offer an insightful introduction to tackling global sustainability to make the world work better.”     Michael Burkhardt, VP Human Resources, IBM

“Through this book EABIS delivers practical, accessible support for companies to better integrate CSR. The current crisis has given European business an opportunity to provide leadership in this area and to take real concrete action on mainstreaming CSR. However, to meet this challenge we must have new resources to enhance CSR skills development, management learning and executive responsibility, and that is why this book comes at such a crucial point.”
Richard Howitt MEP, European Parliament Rapporteur on Corporate Social Responsibility.

“This book is an important resource for any company with a serious commitment to responsible management.  The external issues confronting business today have a direct impact across core functions and stakeholder relations, which management must acknowledge and address. The EABIS case studies offer valuable material to build new capabilities at any level of executive development and learning.”
Garmt Louw, VP Learning & Organisation Effectiveness Royal Dutch Shell

Available Versions

Mainstreaming Corporate Responsibility
by N. Craig Smith (Editor), Gilbert Lenssen (Editor)
ISBN 978-0-470-75394-1
January 2010, ©2010
Paperback, 602 pages
US $84.95 Add to Cart This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 2-3 days delivery time. The book is not returnable.
E-book
Mainstreaming Corporate Responsibility
by N. Craig Smith (Editor), Gilbert Lenssen (Editor)
ISBN 978EUDTE00454
July 2011, ©2010
Wiley E-Text, 600 pages
This title is out-of-print and not currently available for purchase from this site.