Global and Transnational Business: Strategy and Management, 2nd Edition
October 2004, ©2004
Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.
1. Strategic and Management Issues in Global and Transnational Business.
2. From National Culture to Global Vision.
3. Analysis of the Global Business.
4. Analysis of the Competitive Environment.
5. Analysis of the Global Macroenvironment.
6. Global and Transnational Strategy.
7. Global and Transnational Market-servicing Strategies.
8. Global Production and Logistics Management.
9. Global Leadership and Strategic Human Resource Management.
10. Global Technology Management.
11. Global and Transnational Marketing Management.
12. Global Financial Management.
13. Organizational Structure and Control in Global and Transnational Business.
14. Managing Global Mergers, Acquisitions and Alliances.
15. Global Business – Present and Future Trends.
Appendix 1: McDonald’s and Its International Expansion.
Appendix 2: Nike Inc.
Dr. Jim Hamill is Reader in the Department of Marketing at University of Strathclyde. Jim is a Visiting Lecturer at a number of Business Schools in Europe and is widely published in International Marketing, E-business and International Human Resources Management.
Dr. David Campbell is Senior Lecturer in Strategic Management at Newcastle Business School. David’s research interests are in the areas of Strategic Management and Corporate Governance.
Dr. Tony Purdie is Principal Lecturer in Strategic Management and MBA Programme Director at Newcastle Business School. Tony is a Visiting Lecturer at several Business Schools in Europe.
- Includes revised case studies from different industries which illustrate themes discussed in the text
New content includes coverage of:
- leadership in transnational organizations
- cultural issues in international management
- entrepreneurship and SMEs in global business
- the anti-globalization movement.
- A supporting website will provide a host of supplementary materials for lecturers: PowerPoint slides, web-based exercises, links to other sites, essay questions and answers, and more
- Explores key issues in the management and co-ordination of global companies
- Analyses forces at work in the international business environment and their implications for business strategy
- Contains numerous case studies of differing lengths - short cameo cases reinforce themes explored in the text, and longer case studies are used to unify the main themes of the book