Consumer Behaviour , 2nd Edition
December 2009, ©2009
Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour.
Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.
Preface to the Second Edition.
PART 1 INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR.
CHAPTER 1 Consumer Motives and Values.
CHAPTER 2 Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception.
CHAPTER 3 Consumer Response to Marketing Actions: 2 Learning and Attitudes.
CHAPTER 4 Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement.
CHAPTER 5 Consumer Demographics.
CHAPTER 6 Consumer Psychographics.
ARTICLE D Smeesters and N Mandel (2006) Positive and NegativeMedia Image Effects on the Self. Journal of Consumer Research, Vol 32, pp 576–582.
PART 2 SOCIAL AND GROUP ASPECTS OF CONSUMER BEHAVIOUR.
CHAPTER 7 Social Group, Tribal and Household Buying Influences.
CHAPTER 8 Culture and Subculture.
ARTICLE S McKechnie and C Tynan (2006) Social Meanings in Christmas Consumption: An Exploratory Study of UK Celebrants’ Consumption Rituals. Journal of Consumer Behaviour, Vol 5, pp 130–144.
PART 3 INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR.
CHAPTER 9 New Product Buying.
CHAPTER 10 Repeat, Loyal and Relational Buying.
CHAPTER 11 Data-Based Consumer Behaviour.
CHAPTER 12 Consumer Misbehaviour.
CHAPTER 13 Organizational Buying Behaviour.
ARTICLE P A Norberg and D R Horne (2007) Privacy Attitudes and Privacy-Related Behavior. Psychology & Marketing, Vol 24(10): 829–847.
Ahmad Jamal is a Senior Lecturer in Marketing and Strategy and the Coordinator for the Ethnic Marketing Research Group and Programme Director for the MSC in Strategic Marketing at Cardiff Business School. He holds a PhD in Consumer Behaviour from the University of Bradford. Ahmad is a former Deputy Secretary of the Academy of Marketing UK, a member of Association of Consumer Research, European Academy of Marketing and a Senior Examiner for the Chartered Institute of Marketing. He also acts as the Vice President for Western Europe, the Academy for Global Business Advancement (AGBA) and is the Managing Editor for Journal of Global Business Advancement. His research interests include cross-cultural consumer behaviour, self-concept, service quality, brand evaluations and customer satisfaction, and he has published widely in leading academic journals. His major areas of teaching include consumer behaviour, advertising and other forms of marketing communications.
Gordon Foxall is a Distinguished Research Professor at Cardiff University. His chief research interests lie in psychological theories of consumer choice and consumer innovativeness and their relationships to marketing management and strategy. He has published some 16 books and over 250 articles and papers on these and related themes and has previously held professorial appointments at the Universities of Strathclyde, Birmingham and Keele. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and was recently elected an Academician by the Academy of Learned Societies for the Social Sciences (AcSS).
An improved website providing test banks, suggested answers, PowerPoint Presentations and additional case studies.
- The addition of new journal articles from a range of journals.
- New chapter on Organizational Buying Behaviour
- Cases at the end of each chapter
- The book will be more ‘student centred’ than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses
- Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective
- Concise and structured towards the 15 week semester system
Vince Mitchell, Sir John E Cohen Professor of Consumer Marketing, Cass Business School, City University
"Text book is good and explains basic aspects of the topic in simple style"
Dr Ali Bhayani, Heriot-Watt University