Festival and Special Event Management, 4th Edition
January 2008, ©2007
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference.
Festival and Special Event Management has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.
Part 1: Event Context.
Chapter 1. An overview of the Event Field.
Chapter 2. Perspectives on Events.
Chapter 3. Event Impacts and Legacies.
Part 2: Planning.
Chapter 4. The Strategic Planning Function.
Chapter 5. Conceptualising the Event.
Chapter 6. Project Management for Events.
Chapter 7. Financial Management and Events.
Chapter 8. Human Resource Management and Events.
Chapter 9. Marketing Planning for events.
Chapter 10. Promotion: Integrated Marketing Communication for Events.
Chapter 11. Sponsorship of Events.
Chapter 12. Sustainable Development and Events.
Chapter 13. Event Tourism Planning.
Part 3: Event Operations and Evaluation.
Chapter 14. Staging Events.
Chapter 15. Logistics.
Chapter 16. Event Evaluation and Research.
Part 4: Legal, Risk and OHS Management and Evaluation.
Chapter 17: Legal Issues of Event Management.
Chapter 18. Risk Management.
William O'Toole has been creating and managing events for over 30 years, ranging from public festivals to corporate events. As an events development specialist, Bill worked for the Kingdom of Saudi Arabia, Dubai (UAE), the European Union and numerous local authorities, establishing events strategies and event management curriculum and training. His event project management system (EPMS) is used in events around the world. he is the director of the Project management graduate program at the University of Sydney. currently, he is the senior adviser to the event management Body of Knowledge (EMBOK) based in the USA, Canada, UK and South Africa, developing international competency levels and standards for event management.
Rob Harris is a senior lecturer and the director of the Australian Centre for Event Management, University of Technology, Sydney. Rob has been involved in event management training, education and curriculum development for more than 10 years and was a foundation director of the Festivals and Events Association of Australia. He has an international reputation as an event management educator, having delivered short executive development postprograms through to Masters level courses in a variety of locations around the world, including the United Kingdom, Malaysia, China and New Zealand, as well as throughout Australia. Rob is a co-author of the texts Festival and Special Event Management and Regional Event Management Handbook, as well as a number of event-related journal articles. he is on the editorial board of the international journal Even Management, and is the founder of the recently established Event Education and Research Network Australasia.
Ian McDonnell is a senior lecturer in the faculty of Business's School of Leisure, Sport and Tourism at the University of Technology, Sydney, where he teaches management and marketing of leisure and tourism services, including the very popular event management subject. In 1996, along with Johnny Allen he started the first higher education course in event management, the Executive certificate in Event Management. this book came from the lack of a text that could be used in such courses.
- New chapter on Environmental Planning and Events
- New chapter on Perspective of Events
- Expanded content on the marketing of events
- Expanded content on the Law and Events
- Additional content on Risk and Occupational Health and Safety Management
- End of chapter case studies profiling staged events to illustrate various concepts as presented in the text
- A number of industry contributors present real-world examples
- 'Event Profile' vignette features the diversity of events, the individuals who work within the industry and the process of formulating and organising an event
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