Managerial Accounting, 1st Edition
August 2011, ©2012
The Davis and Davis learning design redefines the managerial accounting solution by shifting the focus from reading about managerial accounting, to frequently applying concepts and analyzing problems.
Business students become better equipped for critical thinking and have a better foundation of core managerial concepts after working through flexible LEARNING UNITS introduced by Davis and Davis. LEARNING UNITS include manageable segments of reading immediately followed by unit reviews that include key terms, self-study questions, and practice exercises.
To understand how managerial accounting information supports business decision-making activities, students need a context in which to place those decisions. In Davis and Davis Managerial Accounting this context is created by using a continuing story of C&C Sports and its supply chain partners to illustrate concepts.
Students using Davis and Davis Managerial Accounting with WileyPLUS take more initiative in their learning so you'll have a greater impact in the classroom.
Focus On C&C Sports.
Chapter 2. Cost Behavior and Cost Estimation.
Chapter 3. Cost-Volume-Profit Analysis and Pricing Decisions.
Chapter 4. Product Costing for Manufacturing Companies.
Focus On Process Costing.
Focus On Variable and Absorption Costing.
Chapter 5. Planning and Forecasting.
Chapter 6. Performance Evaluation: Variance Analysis.
Focus On Standard Costing Systems.
Chapter 7. Activity-Based Costing and Activity-Based Management.
Focus On Customer Profitability.
Chapter 8. Using Accounting Information to Make Managerial Decisions.
Chapter 9. Capital Budgeting.
Chapter 10. Decentralization and Performance Evaluation.
Chapter 11. Performance Evaluation Revisited: A Balanced Approach.
Chapter 12. Financial Statement Analysis.
Chapter 13. Statement of Cash Flows.
• Integrated Running Story Examples - To really understand how managerial accounting information supports business decision-making activities, students need a context in which to place those decisions. The authors create this context by using the story of C&C Sports, a fictitious manufacturer of sports apparel, and its supply chain partners to illustrate concepts in opening every chapter with The Pitch. Sports apparel is a product line that all students are familiar with, and the production processes used in the industry are simple to understand.
• Reality Checks - Each chapter contains several Reality Checks, which are short summaries of articles from the popular business press illustrating applications of concepts presented in the chapter. These examples provide a real world connection for the students and reinforce that the material they are learning is not just a classroom exercise.
• Think About It - Throughout the LEARNING UNITS, students will see questions requiring them to think critically about the topic being discussed. Solutions to these questions appear in the unit review so students can evaluate their level of understanding before moving on.
• Watch Out! - Concepts that students frequently find confusing or for which errors commonly occur are highlighted in these sections. Students are advised on how to avoid these mistakes.
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