Textbook

Contemporary Business, 14th Edition

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Boone & Kurtz, Contemporary Business, 14th Edition delivers solutions at the speed of business for the Introduction to Business course. As business moves at an unparalleled pace, Contemporary Business delivers the most current content and resources at the speed of business. Comprehensive, engaging, and offering the most current resources, Contemporary Business has been used by 2 million students and is the right solution for any beginning business student and for every instructor.

Opening new doors of possibility can be difficult. Contemporary Business 14th Edition gives students the business language and study tools they need to feel confident in taking the first steps toward becoming successful business majors, and gets them excited about their future careers. With the innovative, research-based, online environment of WileyPLUS, Introduction to Business students will more effectively learn the core business topics, be more engaged, and come to class more prepared.

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Table of Contents

PART 1 Business in a Global Environment 1

Chapter 1 The Changing Face of Business 2

Chapter 2 Business Ethics and Social Responsibility 34

Chapter 3 Economic Challenges Facing Contemporary Business 70

Chapter 4 Competing in World Markets 104

PART 2 Starting and Growing Your Business 143

Chapter 5 Forms of Business Ownership and Organization 144

Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 182

PART 3 Management: Empowering People to Achieve Business 215

Chapter 7 Management, Leadership, and the Internal Organization 216

Chapter 8 Human Resource Management: From Recruitment to Labor Relations 252

Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 284

Chapter 10 Production and Operations Management 314

PART 4 Marketing Management 349

Chapter 11 Customer-Driven Marketing 350

Chapter 12 Product and Distribution Strategies 386

Chapter 13 Promotion and Pricing Strategies 426

PART 5 Managing Technology and Information 465

Chapter 14 Using Technology to Manage Information 466

PART 6 Managing Financial Resources 497

Chapter 15 Understanding Accounting and Financial Statements 498

Chapter 16 The Financial System 532

Chapter 17 Financial Management 566

Appendix A Business Law A-1

Appendix B Insurance and Risk Management A-18

Appendix C Personal Financial Planning A-31

Appendix D Developing a Business Plan A-43

Appendix E Careers in Contemporary Business A-53

New To This Edition

All NEW Business Examples: Thoroughly revised opening vignettes, features, cases, and business examples reflect new business trends and practices.
Business Weekly Updates: Stay up to date along with your students on the very latest in business news stories. Each week you will find links to 5 new articles, video clips, business news stories, and so much more with discussion questions to elaborate on the stories in the classroom. http://wileybusinessupdates.com
New End-of-Chapter Videos: Brand new end of chapter video cases include companies like Zipcar, Seventh Generation, New Harvest Coffee Roasters, and Comet Skateboards.
Flashcard/Self-Study iPhone App: Students can now review chapter concepts and key terms on the go with the iPhone/iTouch flashcards app.
New Student Study Guide: Helps students review key concepts and business language available in an integrated digital format in WileyPLUS or in print.
New Business Simulations: New suite of business and ethics simulations offered by Ethics-LX http://www.ethics-lx.com/
New Business Plan Pro and Marketing Plan Pro Software Option: Give your students hands on training with industry leading software for creating business and marketing plans. Over 500 sample plans to use as examples.

Hallmark Features

Comprehensive coverage: Contains the most important introductory business topics that give students the perspective they need to understand how a business works, whether it's a multinational company, or a single owner consulting firm.
Most current: All of the examples and resources have been developed to help students and instructors understand and engage with the contemporary business world.
End-of-chapter & End-of-Part Video cases: High quality video cases have been a staple of Contemporary Business.
Effective pedagogy: Hit & Miss, Business Etiquette, Going Green, and Solving an Ethical Controversy help students apply the concepts to real world scenarios.