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Entrepreneurship, 2nd Edition

October 2010, ©2011
Entrepreneurship, 2nd Edition (EHEP001747) cover image
Entrepreneurship 2nd Edition combines concepts and cases while presenting the latest theories of entrepreneurship.  The concepts cover what "would-be entrepreneurs" need to know to start and grow their businesses.  Additionally, the cases illustrate how real entrepreneurs have gone out and succeeded.  The authors cover all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, building it into a viable business, and eventually harvesting it.  Any student, "would-be entrepreneur" or not, will benefit from the lessons in this text. 
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1 The Power of Entrepreneurship.

2 The Entrepreneurial Process.

3 Opportunity Recognition, Shaping, and Reshaping.

4 Understanding Your Business Model and Developing Your Strategy.

5 Entrepreneurial Marketing.

6 Building the Founding Team.

7 The Business Planning Process.

8 Building Your Pro-Forma Financial Statements.

9 Financing Entrepreneurial Ventures Worldwide.

10 Raising Money for Starting and Growing Businesses.

11 Debt and Other Forms of Financing.

12 Legal and Tax Issues.

13 Intellectual Property.

14 Entrepreneurial Growth.

15 Social Entrepreneurship: An Overview.

 

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  • New Chapter 15 on Social Entrepreneurship: written by John Whitman. John has created a number of cutting edge courses on Social Entrepreneurship. In Chapter 15, he uses his expertise to talk about different organization structures and how entrepreneurs can create companies that have a double or triple bottom line.
  • New cases throughout the book include:
    • LazyBones looks at a successful entrepreneur who wants to grow his business, a laundry service, through franchising.
    • BladeLogic looks at a company desperately in need of growth capital, addressing how entrepreneurs should manage the board and articulate their plan in seeking equity financing.
    • College Coach looks at how a new venture identifies and tests various distribution channels to reach the customer.
  • New Business Simulations: New suite of business and ethics simulations offered by Ethics-LX http://www.ethics-lx.com/
  • New Business Plan Pro Software Option: Give your students hands on training with industry leading software for creating business plans. Over 500 sample plans to use as examples
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  • Concepts and Cases: The book is focused on concepts and cases on entrepreneurship.
  • End of Chapter Cases: Each chapter is accompanied by a case study of entrepreneurs in action.
  • Video Cases: Accompany the end of chapter video cases.
  • Opportunity Journal: Students can reflect on the lessons learned and think about how to apply them to their own entrepreneurial ventures, or to managing their careers.
  • WebExercises: Build upon key concepts identified in each chapter.
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Instructors Resources
Wiley Instructor Companion Site
Instructor's Companion Website
Password protected website offers teaching resources (www.wiley.com/college/bygrave).
Instructor’s Manual
Sample syllabi
General chapter outlines and case teaching notes
Additional cases
In addition to the 14 cases included in the book, 14 additional cases, available on the book’s companion site, give instructors more choices and give students more real-life examples.
PowerPoint slides
Test Bank
Video Cases
Eleven videos accompany cases from the book, engaging students and giving them the opportunity to hear first-hand accounts from the entrepreneurs themselves. Available on DVD for instructors, these videos are ideal lecture launchers and a great way to grab a class’s attention. Ask your local Wiley representative for more information.
New Management Weekly Updates
Keep you and your students updated and informed on the very latest in business news stories. Each week you will find links to 5 new articles, video clips, business news stories, and so much more with discussion questions to elaborate on the stories in the classroom. http://wileymanagementupdates.com
Computerized Test Bank
Videos t/a Entrepreneurship, Second Edition
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Students Resources
Wiley Student Companion Site
Additional cases
In addition to the 14 cases included in the book, 14 additional cases, available on the book’s companion site, give instructors more choices and give students more real-life examples.
Videos t/a Entrepreneurship, Second Edition
ADDITIONAL RESOURCES
CourseSmart
Instant access to textbooks as eTextbooks.
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Purchase Options
Wiley E-Text   
Entrepreneurship, 2nd Edition
ISBN : 978-0-470-91192-1
632 pages
October 2010, ©2011
$59.50   BUY

Paperback   
Entrepreneurship, 2nd Edition
ISBN : 978-0-470-45037-6
632 pages
October 2010, ©2011
$209.95   BUY

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