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Management Mistakes and Successes, 10th Edition

September 2010, ©2011
Management Mistakes and Successes, 10th Edition (EHEP001749) cover image
Robert Hartley’s Management Mistakes and Successes, 10th edition has once again compiled a unique and engaging collection of mistakes, successes, and turnarounds of some of today's most prominent businesses. Management Mistakes and Successes helps students develop the critical-thinking skills required of successful managers.
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Preface.

About the Author.

Chapter 1 Introduction.

PART I PLAYERS IN A TIME OF ECONOMIC CRISIS.

Chapter 2 Walmart—A Winner.

Chapter 3 Procter & Gamble: An Old Strategy Is Found Wanting.

PART II GREAT COMEBACKS.

Chapter 4 Continental Airlines: Salvaging from the Ashes.

Chapter 5 Harley-Davidson: A Long-Overdue Revival.

Chapter 6 IBM: A Fading Giant Rejuvenates.

PART III ENTREPRENURIAL ADVENTURES.

Chapter 7 Google—An Entrepreneurial Juggernaut.

Chapter 8 Starbucks—A Paragon of Growth and Employee Benefits Faces Storm Clouds.

PART IV PLANNING.

Chapter 9 Euro Disney: Bungling a Successful Format.

Chapter 10 Boeing: Miscalculations on a Worldwide Scale.

Chapter 11 Vanguard: Success in Taking the Road Less Traveled.

PART V LEADERSHIP AND EXECUTION.

Chapter 12 Hewlett-Packard Under Carly Fiorina, and After Her.

Chapter 13 Southwest Airlines: “Try to Match Our Prices.”

Chapter 14 Herman Miller: A Role-Model in Leadership.

Chapter 15 Boston Beer—Can I Compete with the Big Boys?

PART VI CONTROLLING.

Chapter 16 United Way: A Not-for-Profit Organization Also Needs Controls and Oversight.

Chapter 17 Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing.

Chapter 18 MetLife: Poorly Controlled Sales Practices.

PART VII ETHICAL MISTAKES.

Chapter 19 DaimlerChrysler: Blatant Misrepresentation.

Chapter 20 Merck's Vioxx: A Catastrophe and Other Problems.

Chapter 21 Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario.

Chapter 22 Conclusions: What Can Be Learned?

Index.

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  • New Part: Players in a Time of Economic Crisis.
  • Numerous New Cases added:  
    • Chapter 3 -- Procter & Gamble, An Old Strategy Disappoints
    • Chapter 7 -- Google: An Entrepreneurial Juggernaut
    • Chapter 8 -- Starbucks: A Paragon of Growth and Employee Benefits Faces Storm Clouds
    • Chapter 20 -- Merck's Vioxx: A Catastrophe and Other Problems.
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  • Casebook that focuses on mistakes, successes, and turnarounds in prominent business firms.
  • Questions, Exercises, Research Questions encourage and stimulate student involvement.
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Instructors Resources
Wiley Instructor Companion Site
Instructor’s Manual
A fully revised Instructor's Manual is available with teaching notes for each chapter - as well as additional questions for student discussion
New Management Weekly Updates
Keep you and your students updated and informed on the very latest in business news stories. Each week you will find links to 5 new articles, video clips, business news stories, and so much more with discussion questions to elaborate on the stories in the classroom. http://wileymanagementupdates.com
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Purchase Options
Paperback   
Management Mistakes and Successes, 10th Edition
ISBN : 978-0-470-53052-8
400 pages
September 2010, ©2011
$102.95   BUY

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