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The Complete Guide to Greener Meetings and Events

September 2011, ©2012
The Complete Guide to Greener Meetings and Events (EHEP002081) cover image
While there are many reasons to incorporate sustainable practices into meetings and events, including saving costs and resources, protecting the environment, improving social issues, doing business more efficiently and effectively and attracting new audiences, the number one reason to go green is to do business better. The book is divided into three parts, which reflect defining principles of greener meetings and events: Innovation, Conservation, and Education.

This book broadly explores sustainable management in the hospitality, tourism, conference and exhibition, and meeting and event industries, as well as countless smaller industries that include arts and music festivals and tour operators. Readers who are studying in, working in, or even just interested in these industries will reap innumerable benefits from the exciting journey ahead of them in The Complete Guide to Greener Meetings and Events.

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Foreword: Tamara L. Kennedy-Hill, CMP vii

Series Editor Foreword: Dr. Joe Goldblatt, CSEP ix

Preface xi

Acknowledgments xvii

PART ONE Innovation

CHAPTER 1 The Theory and Practice of Greener Meetings and Events 3

CHAPTER 2 Event Pollution 23

CHAPTER 3 Planning the Greener Event 37

CHAPTER 4 Measuring “Green” 59

PART TWO Conservation

CHAPTER 5 Green Light: Sustainable Transportation 83

CHAPTER 6 Waste Management 101

CHAPTER 7 Energy and Water 123

CHAPTER 8 Green Cuisine and Eco-Chic Decor 153

CHAPTER 9 Greener Hotels, Venues, and Vendors 179

PART THREE Education

CHAPTER 10 Social Sustainability 211

CHAPTER 11 Greener Meeting and Event Marketing 233

CHAPTER 12 Greener Events in Practice 259

APPENDICES

APPENDIX 1 References and Resources 279

APPENDIX 2 Model Greener Events, Venues, Organizations, and Associations 284

APPENDIX 3 Greener Supplier Directory 287

APPENDIX 4 Sustainable Menu 291

APPENDIX 5 Greener Artist Rider 292

Index 295

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Dr. Joe Goldblatt, FRSA served as the founding president of the International Special Events Society (ISES), the author of the first international certification examination for the special events industry and is the author, co author and editor of twenty books in the field of events management education including the first published text book in the field. He has received life time achievement awards from the International Special Events Society and Special Events Magazine. He was one of the first inductees into the Special Events Industry Hall of Fame. Russia awarded him the Silver Medal for lifetime creative contributions to the events industry. He was selected as the Event Educator of the Year by the Professional Convention Management Association and honored as the distinguished alumnus by his undergraduate college. He was the first educator to be inducted into the International Festivals and Events Association Hall of Fame.
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  • The book is divided into three parts, which reflect defining principles of greener meetings and events: Innovation, Conservation, and Education.
  • Broad topical coverage with hundreds of practical outcomes teach you how to:
    • Create a strategic green plan
    • Measure your carbon footprint and source renewable energy
    • Create delicious sustainable menus and save money with energy-efficient products
    • Use web-based social media to attract new audiences
  • Each chapter ends with a Summary, definitions of Key Terms, suggested further reading or viewing (Renewable Resources) and an activity called “Blue Sky Thinking”, which will help you put your learning into practice.
  • Web sites of model greener meetings and events are provided throughout the book.
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Purchase Options
Wiley E-Text   
The Complete Guide to Greener Meetings and Events
ISBN : 978-1-118-21495-4
320 pages
January 2012, ©2012
$31.00   BUY

Hardcover   
The Complete Guide to Greener Meetings and Events
ISBN : 978-0-470-64010-4
320 pages
September 2011, ©2012
$71.95   BUY

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