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Global Communication: Theories, Stakeholders, and Trends, Third Edition

Thomas L. McPhail
March 2010, ©2010, Wiley-Blackwell
Global Communication: Theories, Stakeholders, and Trends, Third Edition (EHEP002096) cover image

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.  
  • Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
  • Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak
  • Covers the global war on terrorism and the substantial US investment in Iraqi media
  • Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
  • Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media 
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Table of Contents
List of Figures and Tables.

Notes on Contributors.

Preface.

1 Global Communication: Background.

2 Development Research Traditions and Global Communication.

3 The Message: The Role of International Organizations.

4 Public Diplomacy: New Dimensions and Implications (Nancy Snow).

5 The Medium: Global Technologies and Organizations.

6 Internet: The Evolving Frontier.

7 American Multimedia Conglomerates.

8 Non-US Stakeholders of Multimedia Conglomerates.

9 Euromedia: Integration and Cultural Diversity in a Changing Media Landscape (Alexa Robertson).

10 Global Issues, Music, and MTV.

11 CNN: International Role, Impact, and Global Competitors.

12 The Roles of Global News Agencies.

13 Arab Media and the Al-Jazeera Effect (Lawrence Pintak).

14 Media Globalization in Asia (Junhao Hong).

15 The Role of Global Advertising.

16 Summary and Conclusions.

Select Bibliography.

Index.

Excerpts
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Author Information
Thomas L. McPhail is a media critic and Professor of Media Studies and Fellow in the Center for International Studies at the University of Missouri. He began his career with the eminent media scholar Marshall McLuhan. McPhail is also author of Development Communication (Wiley-Blackwell, 2009) and has served for over a decade on the Canadian National Commission for UNESCO.
New To This Edition
  • Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
  • Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pitnak
  • Covers the global war on terrorism and the substantial US investment in Iraqi media
  • Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
  • Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media 
Hallmark Features
  • Includes three completely new chapters on Asian media, Euromedia, and public diplomacy from a post 9/11 perspective
  • Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pitnak
  • Covers the global war on terrorism and the substantial US investment in Iraq media
  • Provides updated accounts and overviews of the largest and most important media corporations from around the world, including everything from MTV and CNN to Bollywood
  • Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media
Reviews
Praise for the second edition:
"Thomas L. McPhail's Global Communicatons offers important, scholarly insights on the major trends and global network of international communications. Issues affecting media are updated for all new developments since 2002: from the newfound war on terrorism and Iraq war to Arabic media. From world multimedia organization issues to NWICO debates and broadcasting and news corporation challenges, Global Communication is a must for any student of worldwide communications." Midwest Book Review

“Thomas McPhail’s updated Global Communication is a must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future.” George Barnett, SUNY-Buffalo

“An excellent introduction to the major institutional players in global media. McPhail shows how the far-flung operations of media and advertising conglomerates are increasingly shaping information and entertainment around the world.” Michael Curtin, University of Wisconsin

Available Versions

Global Communication: Theories, Stakeholders, and Trends, 3rd Edition
by Thomas L. McPhail
ISBN 978-1-4443-3030-4
March 2010, ©2010, Wiley-Blackwell
Paperback, 416 pages
US $57.95 Add to Cart
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