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Innovation and Entrepreneurship, 2nd Edition

May 2011, ©2011
Innovation and Entrepreneurship, 2nd Edition (EHEP002166) cover image
Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.
The book  features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. 
In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship.
The book also features an extensive collection of web-based materials, including: tools to support innovation and entrepreneurship, audio and video cases, solutions manual, testbank, additional case studies and image archive.
Accompanying website: www.iande.info
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Preface.

Acknowledgements.

Part 1. Entrepreneurial Goals and Context.

Chapter 1. The Innovation Imperative.

Chapter 2. Social Entrepreneurship and Innovation.

Chapter 3. Globalisation, Development and Sustainability.

Part 2. Recognising the Opportunity.

Chapter 4. Individual and Organisational Characteristics.

Chapter 5. Sources of Innovation.

Chapter 6. Searching for Opportunities.

Part 3. Finding the Resources.

Chapter 7. Building the Case.

Chapter 8. Exploiting Networks.

Part 4. Developing the Venture.

Chapter 9. Developing New Products and Services.

Chapter 10. Creating New Ventures.

Part 5. Creating Value.

Chapter 11. Exploiting Knowledge and Intellectual Property.

Chapter 12. Creating Value and Growing Ventures.

Chapter 13. Learning to Manage Innovation.

Index. 

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  • This new edition features updated material on:
    • Exploitation of IPR
    • Funding and resourcing ventures
    • Business models
    • Social entrepreneurship
    • Creating and capturing value
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  • Uses contemporary issues to engage and excite students, and lead them to the relevant theory, models and lessons 
  • Provides a greater focus on the role on individual entrepreneurship and organizational innovation, in private and public services
  • Fully integrates contemporary themes in innovation, such as sustainability, social entrepreneurship and creating new ventures
  • Features contemporary cases, e.g., new media, computer gaming, internet services, and public and social innovation cases.
  •  

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From the Reviews of the First Edition ...

"Innovation and Entrepreneurship is positioned well for the undergraduate level and also draws in new key areas such as innovation systems and socio-technical aspects of innovation. Students can be shown that innovation is not just about technology development. The provision of integrated modern examples for illustrative and case study use is also helpful."
Dr Paul Harborne, Senior Research Fellow, Cass Business School, UK

"An excellent primer in entrepreneurial innovation. From principles to application, this book aggregates best practices for practical application; building a solid foundation from their own vast expertise, Bessant and Tidd educate the reader with action oriented, practical approaches to bringing innovation and entrepreneurship together in the real world."
Charlie Nagelschmidt, Associate Professor, Business & Graduate Faculty, Champlain College, USA

"This book is very well balanced, with chapters on both manufacturing and service sectors. The chapters on sustainability and economic development are timely. Most books on innovation are excessively concerned with the 'how' of innovation. There is always a need to provoke thought on the 'why?' - what economic, social and environmental goals does innovation serve?"
Ken Green, Professor of Environmental Innovation Management, Manchester Business School, UK

"The inclusion of chapters on entrepreneurship and individual innovation fills an important gap in the market for undergraduate textbooks that combine theories of innovation management. It also differentiates from other textbooks by adding contemporary issues on innovation as sustainability and a greater focus on service innovation."
Dr Dolores Anon Higon, Lecturer in Economics, Aston Business School UK

From the Reviews of the Second Edition ...
..."overall this text provides a holistic and well balanced view of innovation and entrepreneurship activities across a wide range of sectors, including manufacturing, services, technology and social innovations.  As such the second edition of Innovation and Entrepreneurship is an invaluable resource for any lecturer teaching at undergraduate level and and as a foundation text at postgraduate level.  It also serves as an excellent guide for practitioners, trainers and policy makers as it dismantles the complexities of innovation and entrepreneurship processes into understandable components, while at the same time emphasizing their non-linear nature - a point that policy makers in particular are sometimes prone to neglect."
The International Journal of Entrepreneurship and Innovation, November 2011
Reviewed by James Carr, School of Management and Business, Aberystwyth University

 

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An accompanying website is available for this title at: www.iande.infoThis site features an extensive collection of web-based materials, including: tools to support innovation and entrepreneurship, audio and video cases, solutions manual, testbank, additional case studies and image archive.
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Instructors Resources
Wiley Instructor Companion Site
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Students Resources
Wiley Student Companion Site
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Purchase Options
Paperback   
Innovation and Entrepreneurship, 2nd Edition
ISBN : 978-0-470-71144-6
604 pages
May 2011, ©2011
$79.95   BUY

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