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Marketing Research, 11th Edition

Marketing Research, 11th Edition (EHEP002476) cover image

Resources for Instructors

Contents and Course Design
An overview of the book contents and recommendations from the authors on how to design a Marketing Research course.

Darden Business Cases
Articles from Darden Business Publishing to adopt or incorporate into your Wiley textbook.

Instructor Book Companion Site

Instructor's Manual
Contains Chapter Outlines, Teaching Suggestions, Solutions to Questions and Problems, and Teaching Notes for Cases.

Marketing Research Video Series
The brand-new Marketing Research Video Series features dynamic thought leaders and cutting-edge practices of three innovative marketing research companies.

Mini Tab Student Release 14
Statistical Software designed primarily for introductory and intermediate statistics courses, Minitab Student 14 is a streamlined and economical version of Minitab Release 14. Available on CD, packaged with the text.

PowerPoint Slides
Provide outlines for each chapter as well as all illustrations from the text.

Test Bank
Contains true/false and multiple choice questions (with suggested responses for instructors).

More Teaching Options

CourseSmart (eBook)

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This e-textbook option provides you with convenient and affordable access to your assigned textbooks...
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CourseSmart goes beyond traditional expectations-providing you with instant, online access to the textbooks you need at savings of up to 50%. To learn more go to: coursesmart.com.

This e-textbook option provides you with convenient and affordable access to your assigned textbooks and helps you prepare for class and exams. Plus, by giving you instant access from any computer or mobile device (like Apple and Android devices) and providing online tools like search, highlighting and note-taking, it allows you to study more efficiently, anywhere at any time. See all the benefits at coursesmart.com. Currently available in the U.S., Canada, Europe, the Middle East and regions of Africa, CourseSmart is a new way for faculty to review and compare textbooks and course materials. At CourseSmart, you get instant access to an online exam copy that is identical to the print version of the text. You can begin reviewing immediately--no need to wait for books to be shipped or to clutter up your office with unnecessary print copies. Using CourseSmart to review course materials will help bring down the cost of textbooks and reduce the environmental impact of printing and mailing examination copies. CourseSmart is also a great value for students. Students can purchase online versions of their course materials for an average of 50% percent less than traditional textbooks.