On-Premise Catering: Hotels, Convention Centers, Arenas, Clubs, and More, 2nd Edition
August 2011, ©2011
CHAPTER 1 Overview of On-Premise Catering 1
CHAPTER 2 Sales and Marketing 35
CHAPTER 3 Theme Parties, Weddings, Outdoor Parties, and Special Events 109
CHAPTER 4 Meal Functions 145
CHAPTER 5 Beverage Functions 187
CHAPTER 6 Function Room Selection and Setup 221
CHAPTER 7 Production and Service Planning 265
CHAPTER 8 Intermediaries and Suppliers 305
CHAPTER 9 Staffi ng 333
CHAPTER 10 Financial Controls and Reports 353
CHAPTER 11 Working with Other Departments 393
Cheryl Sgovio, CPCE, is Director of Catering and Convention Sales at the Thomas & Mack Center, Sam Boyd Stadium, and Cox Pavilion, all at the University of Nevada Las Vegas.
John M. Stefanelli, PhD,is a professor in the Food and Beverage Department of the Harrah Hotel College at the University of Nevada Las Vegas.