February 2013, ©2013, Wiley-Blackwell
- Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the ‘star image’ is replaced with the ‘star brand’
- Offers the first extensive analysis of stardom in the ‘post-studio’ era
- Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market
- Draws on an extensive body of research data not previously deployed in film scholarship
- A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts
List of Figures vii
List of Tables ix
Part One: Star Business 9
1 The Symbolic Commerce of Hollywood Stardom 11
2 Star-as-Brand 41
3 The Extraordinary Ordinariness of Tom Hanks 65
Part Two: Star System 85
4 Post-Studio Stardom 87
5 Money and Talent 123
6 “The Will Smith Business” 155
Part Three: Star Performance 179
7 Spectacular Acts 181
8 Prestige Stardom and the Awards System 215
9 Starring Julia Roberts 254
10 Conclusion 281
Appendix: Academy Award Nominees and Winners in the Actress and Actor in a Leading Role Categories, 1990–2009 285
Cassone: The International Online Magazine of Art and Art Books (June 2013)
“This is by far the most thorough account of Hollywood
stardom in recent decades (and, indeed, in general). Full of
detailed examples and up-to-date research, Paul Macdonald's book
discusses all the major facets of contemporary Hollywood and a
number of its major stars. Highly recommended.”
- Steve Neale, University of Exeter
“Paul McDonald has done it again! A meticulously
documented and intelligent discussion that integrates industry and
star studies. A strong contribution to the understanding of
- Janet Wasko, University of Oregon
“With considerable analytical verve and rigor, McDonald
makes a valuable contribution to the political economy of
contemporary Hollywood. His book will be required reading for those
wishing to understand the mesmerizing fusion of glamour and money,
person and image that is stardom.”
- Barry King, Auckland University of Technology
“In the most challenging approaches to the study of stars
in a decade, Paul McDonald’s analysis of stars as brands
meshes Hollywood’s performance of identity with its business
model to explain how stars are both meaning and money.”
- Richard Maltby, Flinders University
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