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Hollywood Stardom

February 2013, ©2013, Wiley-Blackwell
Hollywood Stardom (EHEP002819) cover image


By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.

  • Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the ‘star image’ is replaced with the ‘star brand’
  • Offers the first extensive analysis of stardom in the ‘post-studio’ era
  • Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market
  • Draws on an extensive body of research data not previously deployed in film scholarship
  • A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts
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Table of Contents

List of Figures vii

List of Tables ix

Acknowledgments x

Introduction 1

Part One: Star Business 9

1 The Symbolic Commerce of Hollywood Stardom 11

2 Star-as-Brand 41

3 The Extraordinary Ordinariness of Tom Hanks 65

Part Two: Star System 85

4 Post-Studio Stardom 87

5 Money and Talent 123

6 “The Will Smith Business” 155

Part Three: Star Performance 179

7 Spectacular Acts 181

8 Prestige Stardom and the Awards System 215

9 Starring Julia Roberts 254

10 Conclusion 281

Appendix: Academy Award Nominees and Winners in the Actress and Actor in a Leading Role Categories, 1990–2009 285

References 291

Index 315

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Author Information

Paul McDonald is Chair of Creative Industries at the University of Nottingham. He is the author of The Star System: Hollywood’s Production of Popular Identities (2000) and Video and DVD Industries (2007), and co-editor of The Contemporary Hollywood Film Industry (2008).
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"In Hollywood Stardom the relationship between Hollywood modes of production and economic film theory is given the importance that it deserves ... It is clear that Paul McDonald knows a great deal about Hollywood movie stars."
Cassone: The International Online Magazine of Art and Art Books (June 2013)

“This is by far the most thorough account of Hollywood stardom in recent decades (and, indeed, in general). Full of detailed examples and up-to-date research, Paul Macdonald's book discusses all the major facets of contemporary Hollywood and a number of its major stars. Highly recommended.”
- Steve Neale, University of Exeter      

“Paul McDonald has done it again! A meticulously documented and intelligent discussion that integrates industry and star studies. A strong contribution to the understanding of Hollywood.”
- Janet Wasko, University of Oregon

“With considerable analytical verve and rigor, McDonald makes a valuable contribution to the political economy of contemporary Hollywood. His book will be required reading for those wishing to understand the mesmerizing fusion of glamour and money, person and image that is stardom.”
- Barry King, Auckland University of Technology

“In the most challenging approaches to the study of stars in a decade, Paul McDonald’s analysis of stars as brands meshes Hollywood’s performance of identity with its business model to explain how stars are both meaning and money.”
- Richard Maltby, Flinders University

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Purchase Options
Hollywood Stardom
ISBN : 978-1-118-32166-9
352 pages
November 2012
$31.99   BUY

Hollywood Stardom
ISBN : 978-1-4051-7983-6
352 pages
February 2013, ©2013
$39.95   BUY

Hollywood Stardom
ISBN : 978-1-4051-7982-9
352 pages
February 2013
$93.95   BUY

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