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Essentials of Contemporary Business

November 2013, ©2014
Essentials of Contemporary Business (EHEP002879) cover image

Description

This text is an unbound, binder-ready edition.

We've listened. Boone/Kurtz, Essentials of Contemporary Business is the flexible, current, and easy-to-use resource that today’s students and teachers want. Our commitment to delivering solutions at the speed of business has produced the perfect combination of current material, illustrative examples and a storytelling narrative -- all in a brief, valued-priced package. Covering all of the major topics of the introduction to business course, Boone/Kurtz, Essentials of Contemporary Business offers shorter chapters and a visually pleasing design paired with a comprehensive suite of resources to help you make business concepts come alive. Experience a textbook program that supports your goals to stimulate curiosity, show relevance, promote creativity, and prepare students for what's ahead, in both their academic and business careers.

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Table of Contents

PART 1 Business in a Global Environment

1 The Changing Face of Business 1

2 Business Ethics and Social Responsibility 17

3 Economic Challenges Facing Contemporary Business 33

4 Competing in World Markets 51

PART 2 Starting and Growing Your Business

5 Small Business and Forms of Business Ownership 67

6 Starting Your Own Business 83

PART 3 Management: Building Organizational Capability for Superior Performance

7 Management, Leadership, and the Internal Organization 99

8 Human Resource Management: From Recruitment to Labor Relations 115

9 Top Performance through Empowerment, Teamwork, and Communication 131

10 Production and Operations Management 147

PART 4 Marketing Management

11 Customer-Driven Marketing 163

12 Product and Distribution Strategies 179

13 Promotion and Pricing Strategies 195

PART 5 Managing Technology and Information

14 Using Technology to Manage Information 211

PART 6 Managing Financial Resources

15 Understanding Accounting and Financial Statements 227

16 The Financial System 247

17 Financial Management 261

Glossary 275

Notes 286

Name Index 294

Subject Index 300

International Index 311

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The Wiley Advantage

  • Currency: Boone and Kurtz Essentials of Contemporary Business features the most current content and relevant examples to illustrate business concepts.
  • Contemporary Business Weekly Updates: Wiley’s Weekly Updates news site sparks classroom debate around current events that apply to your business course topics. We save you time by emailing you—every Monday—the most relevant news articles and videos tagged to the textbook and complemented by discussion questions.
  • Video Series: Three different video series accompany the text and all feature high-definition, documentary-style video clips and profile companies like Zipcar, Seventh Generation, and Comet Skateboards to reinforce key concepts, and expose students to innovative business practices.
  • Comprehensive Resource Package: Annotated Instructor’s Edition, WileyPLUS, complete Instructor’s Manual, extensive Test Bank, Video PowerPoints, Video Cases, simulations, and more make up the leading suite of teaching materials.
  • WileyPLUS is now equipped with an adaptive learning module called ORION. Based on cognitive science, WileyPLUS with ORION, provides students with a personal, adaptive learning experience so they can build their proficiency on topics and use their study time most effectively. WileyPLUS with ORION helps students learn by learning about them.
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Instructors Resources
Wiley Instructor Companion Site
Essentials of Contemporary Business Annotated Instructor's Edition
Audio Chapter Summaries
Boone & Kurtz Case Videos
Accompanying each chapter, documentary-style video clips of successful companies like Zipcar reinforce key concepts while exposing students to innovative business practices.
Boone & Kurtz Student Case Videos
The Student Case Videos feature recent business graduates in the workplace as they share their experiences and career goals. Each video illustrates the central themes of the book.
Boone & Kurtz Weekly Updates
Wiley's Weekly Updates news site sparks classroom debate around current events that apply to your business course topics. http://contemporarybusinessupdates.com/
Business Hot Topics
Encourage critical thinking with Business Hot Topics. Written by leading professionals and academics, these chapter length modules cover a range of topics relating to trends in the business world—from Sustainability Reporting to Social Media and more.
Business Plan Pro
Computerized Test Bank
Test your students’ comprehension with this digital collection of fill-in-the-blank, multiple-choice, true/false, and free-response questions. Easily pick, choose, and incorporate questions to include in your student assessments. Wiley’s CBTs allow you to tailor exams according to study objectives and learning outcomes.
Darden Business Cases
Through the Wiley Custom Select website, you can choose from thousands of cases from Darden Business Publishing to create a book with any combination of cases, Wiley textbook chapters, and original material.
Ethics LX Simulation Software
Ethics-LX online learning solutions combine cutting edge academic content with real-world based scenarios that develop core business skills integrated seamlessly with ethics.
Greensburg, KS Continuing Case Videos
Falling at the end of each part of the book, these videos show how business works in the real world. The video cases describe how the town was devastated by a horrific tornado and shows how the people are rebuilding their lives and their town with a little business ingenuity and a lot of persistence.
Image Gallery
Use this digital repository of images displayed throughout the textbook to enliven your PowerPoint slides and interact with the reading assignments in the classroom.
Instructors Resource Manual
Offers helpful teaching ideas, advice on course development, sample assignments, learning objectives, lecture outlines, class exercises, lecture notes, chapter reviews, and more!
Interactive Case Studies
Learning Styles Survey
Live Plan Business Plan Software
WileyPLUS + ORION
WileyPLUS with ORION: WileyPLUS is now equipped with an adaptive learning module called ORION. Based on cognitive science, WileyPLUS with ORION, provides students with a personal, adaptive learning experience so they can build their proficiency on topics and use their study time most effectively.
PowerPoint Presentations
Our PowerPoint™ presentations contain a combination of key concepts allowing you to illustrate important topics with images and figures from the textbook.
Video PowerPoints
Practice Quizzes
These quizzes give students a way to test themselves on course material before exams. Each chapter exam contains fill in the blank, application, and multiple choice questions that provide immediate feedback with the correct answer.
Study Guide Solutions
Video Case Solutions
WileyPLUS
WileyPUS + Blackboard Integration
ZOOM Business Simulation
Wiley Business Facebook
Join our community and stay current with business and teaching best practices, learn about online events, and connect with colleagues from around the world. www.facebook.com/wileybusiness
Wiley Faculty Network
The Wiley Faculty Network partners with researchers and faculty to provide the support and expertise you need to design your online course and enhance your instructional efficiency. Connect with one of 80+ Wiley Faculty Network Mentors and attend Online Events and Info Sessions to receive insight and guidance that is tailored to your needs at www.WhereFacultyConnect.com.
ENHANCE YOUR COURSE
WileyPLUS
A research-based online environment for learning and assessment.
Learn more
Digital evaluation copy available for this title
Request Copy
Contact your Wiley Representative
Find Your Rep
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Students Resources
Wiley Student Companion Site
Audio Chapter Summaries
Boone & Kurtz Case Videos
Accompanying each chapter, documentary-style video clips of successful companies like Zipcar reinforce key concepts while exposing students to innovative business practices.
Boone & Kurtz Student Case Videos
The Student Case Videos feature recent business graduates in the workplace as they share their experiences and career goals. Each video illustrates the central themes of the book.
Boone & Kurtz Weekly Updates
Wiley's Weekly Updates news site sparks classroom debate around current events that apply to your business course topics. http://contemporarybusinessupdates.com/
Business Plan Pro
Crossword Puzzles
Flash Cards
Key Terms and Definitions prepared into flash cards for student study.
Greensburg, KS Continuing Case Videos
Falling at the end of each part of the book, these videos show how business works in the real world. The video cases describe how the town was devastated by a horrific tornado and shows how the people are rebuilding their lives and their town with a little business ingenuity and a lot of persistence.
WileyPLUS + ORION
WileyPLUS with ORION: WileyPLUS is now equipped with an adaptive learning module called ORION. Based on cognitive science, WileyPLUS with ORION, provides students with a personal, adaptive learning experience so they can build their proficiency on topics and use their study time most effectively.
PowerPoint Presentations
Our PowerPoint™ presentations contain a combination of key concepts allowing you to illustrate important topics with images and figures from the textbook.
Video PowerPoints
Practice Quizzes
These quizzes give students a way to test themselves on course material before exams. Each chapter exam contains fill in the blank, application, and multiple choice questions that provide immediate feedback with the correct answer.
Student Study Guide
Contains tools to help support material from the text, including chapter outlines, chapter reviews of key concepts, and a glossary of key terms.
Wiley Business Study Center iPhone App for Introduction to Business
WileyPLUS
WileyPUS + Blackboard Integration
Wiley Business Facebook
Join our community and stay current with business and teaching best practices, learn about online events, and connect with colleagues from around the world. www.facebook.com/wileybusiness
ADDITIONAL RESOURCES
WileyPLUS
A research-based online environment for learning and assessment.
Learn more
See More
See Less
Purchase Options
Wiley E-Text   
Essentials of Contemporary Business
ISBN : 978-1-118-79923-9
336 pages
November 2013, ©2014
$64.00   BUY

Loose-leaf   
Essentials of Contemporary Business, Binder Ready Version
ISBN : 978-1-118-33649-6
336 pages
November 2013, ©2014
$109.95   BUY

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