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Entrepreneurship, 3rd Edition

February 2014, ©2014
Entrepreneurship, 3rd Edition (EHEP002895) cover image

Description

Entrepreneurship, 3rd Edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A chapter on entrepreneurial selling that examines how to sell to multiple stakeholders is included in this text, as well as case studies that provide relevant views. Up-to-date examples and references  provide entrepreneurs with the most useful information.

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Table of Contents

Chapter 1 - The Power of Entrepreneurship

Chapter 2 - The Entrepreneurial Process

Chapter 3 - Opportunity, Recognition, Shaping and Reshaping

Chapter 4 - Understanding Your Business Model And Developing Your Strategy

Chapter 5 - Entrepreneurial Marketing

Chapter 6 - Building The Founding Team

Chapter 7 - The Business Planning Process

Chapter 8 - Building Your Pro Forma Financial Statements

Chapter 9 - Facing Entrepreneurial Ventures Worldwide

Chapter 10 - Raising Money For Starting And Growing Businesses

Chapter 11 - Debt And Other Forms Of Financing

Chapter 12 - Legal And Tax Issues, Including Intellectual Property

Chapter 13 - Entrepreneurial Growth

Chapter 14 - Social Entrepreneurship: An Overview
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New To This Edition

  • LivePlan and Business Plan Pro, the best-selling business plan development programs are available with Entrepreneurship in value-priced packages to give students access to the leading resources to develop their business plans.
  • New Chapter 14 on Social Entrepreneurship written by Brad George and Candida Brush.
  • New cases throughout the book include: Meta Carta, Vera Bradley and Eu Yan Sang.
  • Expanded Chapter 4 section on business models now includes hybrid models (like freemium, etc.).
  • Updated examples throughout book, focusing on new internet (Web 2.0, 3.0, mobile aps, etc.) examples.
  • Combined chapters 12 and 13 into one legal issues chapter.
  • Updated statistics such as GEM data on entrepreneurial activity.
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The Wiley Advantage

  • Social Entrepreneurship Coverage: Chapter 14 on Social Entrepreneurship presents the latest examples and most relevant businesses to explore this growingfield.
  • Balance of Concepts and Cases: The text presents concepts underlying how businesses are born, grow and succeed or fail, along with a variety of real-life cases to illustrate these concepts. 
  • End of Chapter Cases: Each chapter is accompanied by a case study of entrepreneurs in action.
  • Opportunity Journal: Students can reflect on the lessons learned and think about how to apply the lessons to their future careers.
  • Business Simulations: Suite of business and ethics simulations offered by Ethics-LX http://www.ethics-lx.com/
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Instructors Resources
Wiley Instructor Companion Site
Wiley Business Facebook
Join our community and stay current with business and teaching best practices, learn about online events, and connect with colleagues from around the world. www.facebook.com/wileybusiness
Wiley Faculty Network
The Wiley Faculty Network partners with researchers and faculty to provide the support and expertise you need to design your online course and enhance your instructional efficiency. Connect with one of 80+ Wiley Faculty Network Mentors and attend Online Events and Info Sessions to receive insight and guidance that is tailored to your needs at www.WhereFacultyConnect.com.
Additional Cases
Case Matrix
Case Teaching Notes
Chapter Outlines
Computerized Test Bank
Test your students’ comprehension with this digital collection of fill-in-the-blank, multiple-choice, true/false, and free-response questions. Easily pick, choose, and incorporate questions to include in your student assessments. Wiley’s CBTs allows you to tailor exams according to study objectives and learning outcomes
Darden Business Cases
Through the Wiley Custom Select website, you can choose from thousands of cases from Darden Business Publishing to create a book with any combination of cases, Wiley textbook chapters and original material.
Ethics LX Simulations
Ethics-LX online learning solutions combine cutting edge academic content with real-world based scenarios that develop core business skills integrated seamlessly with ethics.
Live Plan
LivePlan Business Plan Software takes students and professionals through the process to create investor-ready business plans.
Management Weekly Updates News Site
Wiley's Weekly Updates news site sparks classroom debate around current events that apply to your business course topics. http://wileymanagementupdates.com
PowerPoint Presentations
Our PowerPoint™ presentations contain a combination of key concepts allowing you to illustrate important topics with images, figures, and problems from the textbook.
Sample Syllabi
Test Bank
Test your students’ comprehension with this digital collection of fill-in-the-blank, multiple-choice, true/false, and free-response questions.
Videos
Request a print evaluation copy
Contact us
Contact your Wiley Representative
Find Your Rep
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Students Resources
Wiley Student Companion Site
Wiley Business Facebook
Join our community and stay current with business and teaching best practices, learn about online events, and connect with colleagues from around the world. www.facebook.com/wileybusiness
Business Plan Pro
Business Plan Pro is the #1 selling business plan software because it helps students save time, avoid mistakes, and create winning plans that get results.
Management Weekly Updates News Site
Wiley's Weekly Updates news site sparks classroom debate around current events that apply to your business course topics. http://wileymanagementupdates.com
PowerPoint Presentations
Our PowerPoint™ presentations contain a combination of key concepts allowing you to illustrate important topics with images, figures, and problems from the textbook.
Videos
See More
See Less
Purchase Options
Wiley E-Text   
Entrepreneurship, 3rd Edition
ISBN : 978-1-118-80523-7
608 pages
February 2014, ©2014
$48.00   BUY

Paperback   
Entrepreneurship, 3rd Edition
ISBN : 978-1-118-58289-3
608 pages
February 2014, ©2014
$239.95   BUY

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