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Special Events: Creating and Sustaining a New World for Celebration, 7th Edition

November 2013, ©2014
Special Events: Creating and Sustaining a New World for Celebration, 7th Edition (EHEP002980) cover image

Description

Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.
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Table of Contents

Foreword ix

Preface xi

Acknowledgments xxiii

PART ONE Sustainable Event Leadership

CHAPTER 1: Welcome to a Changing World 3

CHAPTER 2: Models of Sustainable Event Leadership 43

PART TWO Event Orchestration

CHAPTER 3: Composing the Event Plan 77

CHAPTER 4: Human Resources and Time Management 115

CHAPTER 5: Sustainable Financial Leadership 139

PART THREE Delivering on the Promise

CHAPTER 6: Vendor Partners, Contracts, and On-Site Production 171

CHAPTER 7: Marketing and Integrated Communications Technology 217

CHAPTER 8: Risk Management: Health and Safety, Legal, and Ethical Safeguards 259

PART FOUR Traditions and Trends

CHAPTER 9: Virtual Events 295

CHAPTER 10: Career Growth and Sustainable Development 315

PART FIVE Best Practices and Real World Event Experiences

CHAPTER 11: Global, National, Regional, and Local Best Practices in Event Leadership 351

CHAPTER 12: Twenty-Five Real-World Event Management Experiences and Mini-Case Studies 365

Appendix 1 Bibliographic References 378

Appendixes 2–19 and accompanying Image Gallery are available online at www.wiley.com/college/goldblatt

Glossary 386

Index 393

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New To This Edition

  • New interviews with global thought leaders in the field of planned events.  Ten of these individuals have served as past president of the International Special Events Society, the industry’s largest professional body.
  • Twelve new visual animations that a brief but effective overall summary of each chapter.
  • New EcoLogic and TechnoLogic features to help sharpen focus on two of the fastest growing areas in the field of events management.
  • New streamlined chapters to incorporate technology, environmental sustainability and safety and security throughout the entire book.
  • New international, national, regional and local events best practice case studies ranging from meetings, to sports and weddings.
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The Wiley Advantage

  • Market-leading text and anchor of the Wiley Events Series provides current and future event leaders with a comprehensive guide to understanding, planning, promoting, and producing special events
  • Study prep section for the Certified Special Events Professional (CSEP) exam
  • Inspiring profiles of Event Leaders
  • Real-world case studies in 21st-century event management
  • Emphasizes the growing globalization of the profession, taking into account the skill set leaders need in order to deal with other cultures, societies, and business practices
  • Provides information on risk management and security issues
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Instructors Resources
Wiley Instructor Companion Site
Test Bank
Test your students’ comprehension with this digital collection of fill-in-the-blank, multiple-choice, true/false, and free-response questions.
PowerPoint Slides
Our PowerPoint™ presentations contain a combination of key concepts allowing you to illustrate important topics with images, figures, and problems from the textbook.
Instructor's Manual
Our PowerPoint™ presentations contain a combination of key concepts allowing you to illustrate important topics with images, figures, and problems from the textbook.
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Students Resources
Wiley Student Companion Site
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Purchase Options
Wiley E-Text   
Special Events: Creating and Sustaining a New World for Celebration, 7th Edition
ISBN : 978-1-118-80597-8
432 pages
October 2013, ©2014
$52.00   BUY

Hardcover   
Special Events: Creating and Sustaining a New World for Celebration, 7th Edition
ISBN : 978-1-118-62677-1
432 pages
November 2013, ©2014
$93.95   BUY

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