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Managerial Economics, 8th Edition

November 2014, ©2015
Managerial Economics, 8th Edition (EHEP003224) cover image

Description

Samuelson & Marks’ Managerial Economics, 8th Edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives. This text illustrates the central decision problems managers face and provide the economic analysis they need to guide these decisions.

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Table of Contents

Chapter 1 Introduction to Economic Decision Making

Section I: Decisions within Firms

Chapter 2 Optimal Decisions Using Marginal Analysis

Chapter 3 Demand Analysis and Optimal Pricing

Chapter 4 Estimating and Forecasting Demand

Chapter 5 Production

Chapter 6 Cost Analysis

Section II: Competing within Markets

Chapter 7 Perfect Competition

Chapter 8 Monopoly

Chapter 9 Oligopoly

Chapter 10 Game Theory and Competitive Strategy

Chapter 11 Regulation, Public Goods, and Benefit-Cost Analysis

Section III: Decision-Making Applications

Chapter 12 Decision Making under Uncertainty

Chapter 13 The Value of Information

Chapter 14 Asymmetric Information and Organizational Design

Chapter 15 Bargaining and Negotiation

Chapter 16  Linear Programming  

Chapter 17 Auctions and Competitive Bidding (available online)

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New To This Edition

  • The Wiley E-Text is available for this text. It gives students anytime, anywhere access to course content and takes learning from traditional to cutting edge by integrating inline interactive multimedia with market-leading content.  The Wiley E-Text brings textbook pages to life with dynamic content such as clickable images, interactive tables and graphs, audio-enhanced graphics, embedded practice quizzes and more.
  • Timely Updates to Applications such as analyzing the pricing of Amazon’s Kindle and using regression analysis to estimate box office revenues for film releases.
  • Expansion of Business Behavior provides an assessment (based on cutting edge research findings) of real-world decision-making behavior, noting the most common pitfalls to avoid.
  • More Focused Content to draw student attention on the most important economic and decision-making principles.
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The Wiley Advantage

  • Decision making is woven throughout every chapter in this book. Each chapter begins with a description of a real managerial problem that challenges the reader to ponder possible choices and is concluded by revisiting and analyzing the decision in light of the concepts introduced in the chapter.
  • Decision making under uncertainty is a prominent theme in the text. Chapters apply the techniques of decision making under risk and uncertainty to topics that are on the cutting edge of managerial economics such as organization design and negation.
  • Focus on Game Theory (Chapter 10). Game-theoretic principles are essential to understanding strategic behavior.
  • The text uses only the most basic techniques of differential calculus.  It takes a quantitative approach to managerial decision making without drowning students in mathematics.
  • Diverse End-of-Chapter Spreadsheet Problems offer a powerful way of portraying economic decisions and finding optimal solutions.
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Instructors Resources
Wiley Instructor Companion Site
Instructor's Manual
The Instructor’s Manual includes suggestions for teaching managerial economics, additional examples to supplement in-text examples, suggested cases, references to current articles in the business press, anecdotes, follow-up on text applications, and answers to the back-of-chapter problems.
PowerPoint Presentations
Our PowerPoint presentations contain a combination of key concepts allowing you to illustrate important topics with images, figures, and problems from the textbook.
Test Bank
The Test Bank contains over 500 multiple-choice questions, quantitative problems, essay questions, and mini-cases.
Image Gallery
Use this digital repository of images displayed throughout the textbook to enliven your PowerPoint slides and interact with the reading assignments in the classroom.
Computerized Test Bank
Test your students' comprehension with this digital collection of fill-in-the-blank, multiple-choice, true/false, and free-response questions. Easily pick, choose, and incorporate questions to include in your student assessments. Wiley's CBTs allows you to tailor exams according to study objectives.
Spreadsheet Problems
An Excel spreadsheet with completed spreadsheets for all problems in the book.
Answers to Odd Problems
Answers that are not provided in the book are included here.
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Students Resources
Wiley Student Companion Site
PowerPoint Presentations
Our PowerPoint presentations contain a combination of key concepts allowing you to illustrate important topics with images, figures, and problems from the textbook.
Spreadsheet Problems
An Excel spreadsheet with completed spreadsheets for all problems in the book.
Answers to Odd Problems
Answers that are not provided in the book are included here.
Study Guide
Designed to teach the concepts and problem-solving skills needed to master the material in the text. Each chapter contains multiple-choice questions, quantitative problems, essay questions, and mini-cases.
ADDITIONAL RESOURCES
WileyPLUS
A research-based online environment for learning and assessment.
Learn more
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Purchase Options
Wiley E-Text   
Managerial Economics, 8th Edition
ISBN : 978-1-119-02592-4
576 pages
October 2014, ©2015
$71.50   BUY

Paperback   
Managerial Economics, 8th Edition
ISBN : 978-1-118-80894-8
576 pages
November 2014, ©2015
$248.95   BUY

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