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Catering: A Guide to Managing a Successful Business Operation, Second Edition

Catering: A Guide to Managing a Successful Business Operation, Second Edition (EHEP003353) cover image

Description

From launching the business, establishing pricing, setting up a kitchen, staffing, and marketing to planning events, organizing service, preparing food, managing the dining room and beverages, and developing menus, Catering: A Guide to Managing a Successful Business Operation, Second Edition, provides detailed guidance on every aspect of the catering business. This Second Edition is  thoroughly revised and updated to include information on catering for dietary restrictions and food allergies, contemporary techniques such as sous-vide technology, and plating and presentation. Included is a new chapter of practical mainstream and on-trend recipes and sample menus for a variety of catered events from brunches to black-tie affairs
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Table of Contents

1: Introduction to Catering
2: Starting Your Catering Business
3: Pricing for Profit
4: Setting Up the Catering Kitchen
5: Staffing
6: Marketing
7: Event Planning
8: How Can We Serve You?
9: Food Preparation and Service
10: Dining Room and Beverage Management
11: Sample Menus and Service
12: Recipes for Catering
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Purchase Options
Wiley E-Text   
Catering: A Guide to Managing a Successful Business Operation, 2nd Edition
ISBN : 978-1-119-03200-7
320 pages
February 2015, ©2016
$32.00   BUY

Hardcover   
Catering: A Guide to Managing a Successful Business Operation, 2nd Edition
ISBN : 978-1-118-13797-0
320 pages
March 2015, ©2016
$47.95   BUY

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