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Economics of Strategy, 7th Edition

Economics of Strategy, 7th Edition (EHEP003387) cover image

Description

This text is an unbound, three hole punched version. Access to WileyPLUS sold separately.

Economics of Strategy, Binder Ready Version focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment. 

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Table of Contents

PART ONE: FIRM BOUNDARIES

1: The Power of Principles - A Historical Perspective    

2: The Horizontal Boundaries of the Firm

3: The Vertical Boundaries of the Firm

4: Integration and Its Alternatives

 

PART TWO: MARKET AND COMPETITVE ANALYSIS

5: Competitors and Competition

6: Entry and Exit

7: Dynamics: Competing Across Time

8: Industry Analysis

 

PART THREE: STRATEGIC POSITION AND DYNAMICS

9: Strategic Positioning for Competitive Advantage

10: Information and Value Creation

11: Sustaining Competitive Advantage

 

PART FOUR: INTERNAL ORGANIZATION

12: Performance Measurement and Incentives

13: Strategy and Structure

14: Environment, Power, and Culture

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New To This Edition

Extended Coverage Expanded and updated treatment of key areas such as the economics of innovation, strategic sources, value creation, commitment and dynamics, emerging economies, information disclosure with examples of Facebook and Google, and the practice of using intelligence to identify a firm’s top competitors.

New Examples Additional examples with more variety of topics involving international business and business practices from the eighteenth century to present day.

Applications Practical applications through Financial Statement Analysis exercises that relate to real companies in virtually every chapter.

Easy Assessment New automatically graded multiple-choice test bank questions make assessment simple to create and schedule in WileyPLUS Learning Space.

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The Wiley Advantage

WileyPLUS Learning Space addresses the challenges of student readiness and retention, and helps instructors and students improve learning outcomes by integrating course content with learning tools, assessment, and practice activities in one platform.

Designed to engage today’s student, WileyPLUS Learning Space is an easy way to help your students learn, collaborate, and grow. Using the Course Stream and dynamic e-textbook, students will ask more questions, share more insights, and see how their participation leads to progress. 

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Instructors Resources
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Instructor's Resource Manual
Offers helpful teaching ideas, advice on course development, sample assignments, learning objectives, lecture outlines, class exercises, lecture notes, chapter reviews, and more!
PowerPoint Presentations
Our PowerPoint presentations contain a combination of key concepts allowing you to illustrate important topics with images, figures, and problems from the textbook.
Test Bank
Test your students' comprehension with this digital collection of fill-in-the-blank, multiple-choice, true/false, and free-response questions.
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Purchase Options
Wiley E-Text   
Economics of Strategy, 7th Edition
ISBN : 978-1-119-17477-6
544 pages
September 2015, ©2016
$64.00   BUY

Loose-leaf   
Economics of Strategy, Binder Ready Version, 7th Edition
ISBN : 978-1-119-04231-0
544 pages
July 2017, ©2016
$177.95   BUY

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