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Textbook
International Business, European EditionISBN: 978EUDTE00324
Wiley E-Text
632 pages
July 2011, ©2009
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An opening vignette at the beginning of each chapter
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New European and global examples throughout
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European case studies with questions at the end of each chapter
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An extensive website to include an instructor’s manual, test bank and PowerPoint slides
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Condensed from the 20 chapters of the original to 14 chapters to fit better with the majority of European courses.
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Includes a part dedicated exclusively to fifteen case studies which detail relevant cases from around the world.
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Full colour
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