International Business, European Edition
July 2011, ©2009
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An opening vignette at the beginning of each chapter
New European and global examples throughout
European case studies with questions at the end of each chapter
An extensive website to include an instructor’s manual, test bank and PowerPoint slides
Condensed from the 20 chapters of the original to 14 chapters to fit better with the majority of European courses.
Includes a part dedicated exclusively to fifteen case studies which detail relevant cases from around the world.