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Research Methods for Business: A Skill Building Approach, 5th Edition

ISBN: 978EUDTE00539
488 pages
September 2010, ©2010
Research Methods for Business: A Skill Building Approach, 5th Edition (EUDTE00538) cover image

Description

Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations.

Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.

The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

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Table of Contents

About the authors xvii

Preface xix

Chapter 1 Introduction to research 1

Chapter 2 Scientific investigation 17

Chapter 3 The research process: the broad problem area and defining the problem statement 35

Chapter 4 The research process: theoretical framework and hypothesis development 67

Chapter 5 The research process: elements of research design 101

Chapter 6 Measurement of variables: operational definition 125

Chapter 7 Measurement: scaling, reliability, validity 139

Chapter 8 Data collection methods 179

Chapter 9 Experimental designs 225

Chapter 10 Sampling 261

Chapter 11 Quantitative data analysis 303

Chapter 12 Quantitative data analysis: hypothesis testing 335

Chapter 13 Qualitative data analysis 369

Chapter 14 The research report 389

A final note to students 423

Statistical tables 425

Glossary 435

Bibliography 449

Index 457

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Author Information

Uma Sekaran is Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois.

Dr Roger Bougie lectures in Marketing and Business Research Methods at the Department of Marketing at Tilburg University, The Netherlands.

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New to This Edition

·         Updated coverage of the sections on measuring variables on tests and  relationship between properties of scales and conceptual models

·         Discussion on managerial and academic relevance of research projects in chapter 4

·         Extended section on causal research in Chapter 4

·         New chapter on exploratory research

·         Includes the addition of sampling frames in chapter 11

 

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The Wiley Advantage

  • Skills building approach is the most effective way for students to learn about research and the most immediately relevant to them.
  • Cross-cultural research is discussed fully in the relevant chapters.
  • Clear, practical and concise style of writing allows students to focus on the theory presented and immediately apply it to research projects.
  • The integrated Examples and Projects provide students with the skills they need to carry out research projects. Abridged cases are used as Exercises at the end of the chapter. Answers are provided in the Instructor's Manual.
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