Journal of Consumer Affairs
The Journal of Consumer Affairs (JCA), founded in 1967 by the American Council on Consumer Interests, is the premier journal devoted to peer-reviewed, multidisciplinary research on the interests of consumers in the marketplace. JCA publishes high quality research on consumer behavior, consumer and household decision making, and the implications of private business practices and government policies for consumers’ wellbeing. Consumer markets are broadly conceived to include durable and nondurable goods and services, financial products, health and medical care, food, entertainment, energy, and housing. Consistent with the journal’s affiliation with the American Council on Consumer Interests (ACCI) and its origins in the consumer movement, research published in the journal focuses on protecting consumers’ interests and is addressed from the consumers’ point of view.
JCA is the only peer-reviewed journal whose focus for over four decades has been on the interests of consumers in the marketplace. As the journal's first editor Gordon E. Bivens wrote in his editorial for the inaugural issue in Summer 1967: "The journal recognizes as one of its prime functions that of making available the research findings of a number of disciplines which have a major thrust toward understanding the consumer, his behavior and the implications of his economic, social, legal, and political environment.” The journal publishes “items of interest to scholars, teachers, students, and professional activists with a major, or even minor, part of their activities in consumer affairs."