Wiley: All Marketing and Sales Titles

Inbound Marketing and SEO: Insights from the Moz Blog

Rand Fishkin, Thomas Høgenhaven — Mon, 17 Jun 2013 04:00:00 GMT

Learn from the leading resource on the latest inbound marketing techniques

As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound

Social Media Engagement For Dummies

Aliza Sherman, Danielle Elliott Smith — Mon, 17 Jun 2013 04:00:00 GMT

Put "engage" front and center in your social media marketing engagement strategies!

When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using

Crowdsourcing For Dummies

David Alan Grier — Tue, 28 May 2013 04:00:00 GMT

Give your business the edge with crowd-power!

Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to

Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work

Eric Baron — Tue, 28 May 2013 04:00:00 GMT

Sales teams have the potential to do great work.

Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork, collaboration and innovation, both internally and externally. Innovative Team Selling places the focus squarely on what will actually make team selling work within organizations large and small. It outlines how to help your teams master new

Outlaw: Fight for Your Customers and Sell Without Fear

Trent Leyshan — Mon, 22 Apr 2013 04:00:00 GMT

How a new generation of outlaw salespeople are rewriting the rules

Outlaw is a guide to what really works in the sales environment. Packed with fresh on-the-ground insights, powerful true stories, bold strategies, and unconventional approaches to selling, it explains how the best salespeople defy the conventional wisdom to achieve stunning success. But it's not just for salespeople. Since we all sell something in one form or another—even ideas—

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

Ian Gordon — Mon, 15 Apr 2013 04:00:00 GMT

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP

“Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this

Let's Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause

Christine Clifford — Mon, 01 Apr 2013 04:00:00 GMT

Close deals with major corporations, organizations or individuals who can propel your business to the next level

When you think about it, our entire lives revolve around selling. Whether we sell as part of our business, serve on a committee of a non-profit organization, or negotiate for a new job/car/house, we are pitching, hearing, and closing deals every day. Let's Close a Deal articulates the intuitive process that identifies how and why a deal

Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers

Carlos Martinez Onaindia, Brian Resnick — Mon, 01 Apr 2013 04:00:00 GMT

“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK)

Get tactical insight from the top business-to-business branding experts—and gain a global presence

This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization,