Wiley: All Marketing and Sales Titles

Outlaw: Fight for Your Customers and Sell Without Fear

Trent Leyshan — Mon, 22 Apr 2013 04:00:00 GMT

How a new generation of outlaw salespeople are rewriting the rules

Outlaw is a guide to what really works in the sales environment. Packed with fresh on-the-ground insights, powerful true stories, bold strategies, and unconventional approaches to selling, it explains how the best salespeople defy the conventional wisdom to achieve stunning success. But it's not just for salespeople. Since we all sell something in one form or another—even ideas—

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

Ian Gordon — Mon, 15 Apr 2013 04:00:00 GMT

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP

“Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this

Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers

Carlos Martinez Onaindia, Brian Resnick — Mon, 01 Apr 2013 04:00:00 GMT

Get tactical insight from the top business-to-business branding experts—and gain a global presence

This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience.

Let's Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause

Christine Clifford — Mon, 01 Apr 2013 04:00:00 GMT

Close deals with major corporations, organizations or individuals who can propel your business to the next level

When you think about it, our entire lives revolve around selling. Whether we sell as part of our business, serve on a committee of a non-profit organization, or negotiate for a new job/car/house, we are pitching, hearing, and closing deals every day. Let's Close a Deal articulates the intuitive process that identifies how and why a deal

The Retail Revival: Reimagining Business for the New Age of Consumerism

Doug Stephens — Mon, 18 Mar 2013 04:00:00 GMT

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the

Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere

Kevin Hogan — Mon, 18 Mar 2013 04:00:00 GMT

"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, and master the science of persuasion. The book is brilliant— and you can be brilliantly persuasive. Buy the book, read the book, and implement the book."
—Jeffrey Gitomer, author of The Sales Bible and The Little Book of Leadership

Grow the Core: How to Focus on your Core Business for Brand Success

David Taylor — Mon, 25 Feb 2013 05:00:00 GMT

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times.

These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s