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  http://haas.berkeley.edu/~market/PROFILES /PROFS/aaker.html David A. Aaker, the E.T. Grether Professor of Marketing Strategy at the Haas School of Business, University of California, Berkeley, is a recognized authority on brand equity and brand strategy and as a winner of the 1996 Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He has published over 80 articles and 10 books including Managing Brand Equity (translated into seven languages), Developing Business Strategies (translated into five languages) and his most recent book, Building Strong Brands. Cited as one of the most quoted authors in marketing, Professor Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. He has been an active consultant and speaker in the U.S., Europe, South America, and Japan, and he is on the Board of Directors of California Casualty Insurance Company. |
  http://www.cba.uh.edu/dept/mark/members/ vk/vkinit.html V. Kumar (VK) joined the faculty of the University of Houston College of Business Administration (CBA) in 1987. He is the Marvin Hurley Professor of Business Administration, Melcher Faculty Scholar and the Director of Marketing Research Studies at the University of Houston. He received his Ph.D. in Marketing from the University of Texas at Austin in 1985. Prior to joining the University of Houston, Dr. Kumar was on the faculty at the University of Iowa. He also received his Masters in Industrial Management (with Honors) and his Bachelors in Engineering (with Honors) from the Indian Institute of Technology. Dr. Kumar teaches a variety of courses, including "New Product Management," "Marketing Models," "International Marketing Research" and "Multivariate Statistical Methods." Dr. Kumar has taught in many MBA Programs worldwide and has lectured on marketing-related topics at various universities and organizations in most continents. Dr. Kumar lectures in various programs developed for executives Worldwide and also conducts in house seminars for many multinational corporations. Dr. Kumar has been recognized with numerous awards for excellence in teaching and research since he joined the University of Houston. Dr. Kumar's research interests include marketing research on the Internet, modeling global diffusion, analysis of scanner data, advertising and sales promotion, forecasting sales and market share and international marketing. His research has been published in leading academic journals, including the Journal of Marketing, the Journal of Marketing Research, Operations Research, the Journal of Academy of Marketing Science, the Journal of Retailing, the Journal of Business Research and the International Journal of Forecasting. He has also co-authored books in the area of marketing research. Dr. Kumar is the Associate Editor of the International Journal of Forecasting and sits on the Editorial Review Board of many scholarly journals including the Journal of Marketing, the Journal of Retailing, the Journal of International Marketing, the Journal of the Academy of Marketing Science and the Journal of Business Research. He served on the Academic Council of the American Marketing Association as a Senior Vice-President for Conferences and Research. Dr. Kumar is an expert on working with customer databases. He builds efficient direct marketing and database marketing programs for Fortune 500 firms. He is listed in Who's Who Worldwide for his leadership and achievement in the field of marketing. |
  http://www.wharton.upenn.edu/faculty/dayg.html George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing, and Director of the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania. He previously taught at Stanford University, IMD (International Management Development Institute) in Lausanne, Switzerland, and the University of Toronto, and has held visiting appointments at MIT and the Harvard Business School. Prior to joining the Wharton School, he was Executive Director of the Marketing Science Institute, an industry-supported research consortium. Dr. Day obtained his doctorate from Columbia University in 1968. He presently serves on seven editorial boards and has authored twelve books in the areas of marketing and strategic management. His most recent book is Wharton on Dynamic Competitive Strategy (jointly with David Reibstein), published by John Wiley & Sons in 1997. He is co-editor (with David Montgomery) of the special issue of the Journal of Marketing on “Fundamental Issues and Directions for Marketing,” In addition, he has written over 125 articles for leading marketing and management journals, including: the Journal of Marketing, Harvard Business Review, California Management Review, Strategic Management Journal, Planning Review, Journal of Marketing Research, and Sloan Management Review. Dr. Day has received various awards, including two Alpha Kappa Psi Foundation Awards and two Harold H. Maynard Awards for the best articles published in the Journal of Marketing. In 1994, he received the Charles Coolidge Parlin Award, which each year honors an outstanding leader in the field of marketing. And in 1996 he received the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. |