Description:

This book takes a "kinder and gentler" approach that introduces students to the various multivariate techniques used in business without intimidating them with mathematical derivations. Geometry is used effectively to present non mathematical treatments of the techniques. Intended for the Sr/Grad level Advanced Research Analysis course.

Features:

• Use of geometry to illustrate concepts helps students understand the various techniques and their application, while matrix algebra and proofs can be used by referring to the appendices of the chapters.

• Analytical discussion of the technique using a small data set and hand calculations provides the student a clear understanding of the technique.

• Annotated discussion of the computer outputs from SAS and SPSS provides a detailed discussion of how to interpret the results from two popular statistical packages.

• End of chapter exercises with data sets further enforces concepts for students.

Supplements:

• Instructor's Manual
  0-471-13061-3
  Offers the instructor detailed answers to all end of chapter exercises, including computer output for questions which require students to perform data analysis. An additional set of examination questions with answers are also provided in the manual

• PowerPoint Transparencies
  0-471-13062-1
  Approximately 200 slides illustrating key concepts from the text.