Online Study Tools

Chapter Review : A concise focused review of the important chapter themes and topics. Read these prior to taking the self tests to improve your results. Self Tests : Do you know the material? Would you pass the test today? Click here to take an on-line quiz to find out. Tests have a variety of multiple choice, true/ false, and short answer. Beyond the Book : A series of “hands on” exercises demonstrating the power of the Web and effective techniques for using the Web for marketing. WSJ.com Activities : Completing these activities improve proficiency in using business resources on-line and help you understand the link between your text and the business world. Reading Room : These articles come straight from the Wall Street Journal and further demonstrate the link between your text and the real world. Nightly Business Report on-line Video : On-line video featuring NBR, a highly respected and established news source, including the days top stories and current business trends. Errata