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I hate the old saying that it's who you know,
not what you know. Not
only does this saying encourage us to slack off in learning, but the saying is outright wrong.
In the world of accounting, I argue, it's both who and what you know that really counts.
After all, accountants are in business. And all business boils down to delivering a product to a client.
In accounting the product is knowledge and information.
And, the client may be your boss, or a company that's hired you or a governmental entity that requires a report.
A key part of getting the client is the process of networking. That is, meeting the client through a professional or social network. This is so important that many Big Six
accounting firms specifically evaluate their employees on how well they are able to network with clients. |
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