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1. An advertisement designed to persuade viewers to either purchase a service or inquire about a service is ___?___ advertising.
A. Action inducing.
B. Adventure.
C. Informative.
D. Persuasive.
E. Reminder.
2. Free merchandise or services offered to customers for purchasing a good or a service is a(n):
A. Coupon.
B. Contest.
C. Premium.
D. Refund.
E. Sample.
3. Temporary reduction in the price of a good or service designed to stimulate immediate sales increases is a(n):
A. Coupon.
B. Frequency program.
C. Premium.
D. Price-off.
E. Tie-in.
4. Paid sponsorship of an expedition or competitive sporting event in exchange for publicity rights is:
A. Adventure marketing.
B. Cause-related marketing.
C. Frequency marketing.
D. Remarketing.
E. Sponsorship marketing.
5. Promotion of a social cause by a business entity in exchange for publicity rights is:
A. Adventure marketing.
B. Cause-related marketing.
C. Frequency marketing.
D. Remarketing.
E. Sponsorship marketing.
6. Cash reimbursement paid to a consumer with a proof of purchase for a durable good or service is a(n):
A. Contest.
B. Premium.
C. Rebate.
D. Refund.
E. Tie-in.
7. Cash reimbursement paid to a consumer with a proof of purchase for a nondurable or soft good or service is a(n):
A. Contest.
B. Premium.
C. Rebate.
D. Refund.
E. Tie-in.
8. A sales promotion that allows customers to win free prizes for performing some activity or making a purchase is a(n):
A. Contest.
B. Premium.
C. Rebate.
D. Sample.
E. Sweepstake.
9. A printed price reduction offer to consumers is a(n):
A. Contest.
B. Coupon.
C. Premium.
D. Refund.
E. Sample.
10. Repositioning an organization after an adverse situation is:
A. Adventure marketing.
B. Cause-related marketing.
C. Frequency marketing.
D. Remarketing.
E. Sponsorship marketing.
11. Use of cues in an advertisement to enhance brand and firm recall is ___?___ advertising.
A. Action inducing.
B. Adventure.
C. Informative.
D. Persuasive.
E. Reminder.
12. The free delivery of a good or service to a consumer with the intent of gaining future purchases is a(n):
A. Action inducing advertisement.
B. Coupon.
C. Premium.
D. Sample.
E. Sweepstake.
13. Sales promotions aimed at current customers to increase repeat purchase behavior and brand loyalty through rewarding them for multiple purchases is:
A. Adventure marketing.
B. Cause-related marketing.
C. Frequency marketing.
D. Remarketing.
E. Sponsorship marketing.
14. ___?___ advertising provides information to an audience about a service.
A. Action inducing.
B. Adventure.
C. Informative.
D. Persuasive.
E. Reminder.
15. Advertiseršs effort to convince consumers of a particular point of view is ___?___ advertising.
A. Action inducing.
B. Adventure.
C. Informative.
D. Persuasive.
E. Reminder.
16. Promotion of two or more goods or services offered within the same sales promotion is a(n):
A. Contest.
B. Frequency program.
C. Premium.
D. Sweepstake.
E. Tie-in.
17. Sales promotions that award free prizes to customers based on a drawing of winning tickets is a(n):
A. Contest.
B. Premium.
C. Rebate.
D. Refund.
E. Sweepstake.
18. Paid support of an event by a business entity in exchange of gaining future purchases is:
A. Adventure marketing.
B. Cause-related marketing.
C. Frequency marketing.
D. Remarketing.
E. Sponsorship marketing.
19. Reducing cognitive dissonance would be a communication objective for the ___?___.
A. Prepurchase phase.
B. Consumption phase.
C. Postpurchase phase.
20. Of the following, the best sales promotion for increasing awareness of a new service business would be:
A. Coupons.
B. Premiums.
C. Contests.
D. Tie-ins.
E. Rebates.