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1. ___?___ are distribution channels from producer to consumer using agents or intermediaries to assist in the delivery of the service.
A. Commodities.
B. Core services.
C. Direct channels.
D. Indirect channels.
E. Selective distribution channels.
2. Economies-of-scale related to the output of one service site are:
A. Firm-specific economies.
B. Service-specific economies.
C. Site-specific economies.
3. Economies-of-scale related to the output of one service are:
A. Firm-specific economies.
B. Service-specific economies.
C. Site-specific economies.
4. The use of a few intermediaries, but not all who would like to carry a particular brand is:
A. Exclusive distribution.
B. Franchising.
C. Intensive distribution.
D. Multichannel distribution.
E. Selective distribution.
5. A multisite distribution growth strategy involving the selling of a service concept to a third party who agrees to establish and operate a service facility according to the a franchisorıs specifications is:
A. Direct exporting.
B. Exclusive distribution.
C. Franchising.
D. Selective distribution.
E. Site-specific economies.
6. Economies-of-scale related to the output of a firmıs operation are:
A. Firm-specific economies.
B. Service-specific economies.
C. Site-specific economies.
7. Secondary services that support a firmıs core or primary services are:
A. Commodities.
B. Service-specific economies.
C. Peripheral services.
D. Core services.
E. Direct exports.
8. Expansion of a service to another location is a ___?___ distribution strategy.
A. Multichannel.
B. Multisegment.
C. Multiservice.
D. Multisite.
E. Selective.
9. The use of a limited number of agents or outlets that carry only one brand is:
A. Exclusive distribution.
B. Franchising.
C. Intensive distribution.
D. Multichannel distribution.
E. Selective distribution.
10. ___?___ is the availability and accessibility of a service to consumers.
A. Promotion.
B. Pricing.
C. Distribution.
D. Firm image.
E. Franchising.
11. A service firm that builds and operates a facility in another country is using the ___?___ international expansion strategy.
A. Direct channel.
B. Direct exporting.
C. Direct foreign investment.
D. Franchising.
E. Joint venture.
12. Expansion of a current service to a new market segment is a ___?___ distribution strategy.
A. Multichannel.
B. Multisegment.
C. Multiservice.
D. Multisite.
E. Selective.
13. Addition of a new service to a firmıs existing serviceıs portfolio is a ___?___ distribution strategy.
A. Multichannel.
B. Multisegment.
C. Multiservice.
D. Multisite.
E. Selective.
14. The use of two or more channels to reach one or more market segments is:
A. Exclusive distribution.
B. Intensive distribution.
C. Multichannel distribution.
D. Selective distribution.
15. A service firm that uses domestic resources to perform a service in another country is:
A. Direct exporting.
B. Direct foreign investment.
C. Franchising.
D. Joint venture.
E. Selective distribution.
16. The distribution channel from producer to consumer with no intermediaries is a(n):
A. Direct channel.
B. Direct exporting.
C. Direct foreign investment.
D. Indirect channel.
E. Joint venture.
17. The primary services central to a service firmıs mission are:
A. Core services.
B. Direct exports.
C. Peripheral services.
D. Service-specific economies.
E. Indirect channels.
18. A ___?___ is an undifferentiated good or service.
A. Commodity.
B. Core service.
C. Peripheral service.
D. Direct channel.
E. Joint venture.
19. Placing a service with as many different agents or third parties as possible is a(n) ___?___ distribution strategy.
A. Exclusive.
B. Firm-specific.
C. Intensive.
D. Joint venture.
E. Selective.
20. A new entity formed by a merger of a domestic firm and a firm from another country is a(n):
A. Direct export.
B. Direct foreign investment.
C. Exclusive channel of distribution.
D. Franchise.
E. Joint venture.