Choose a Chapter
Chapter 1: Categories of Internet Marketing
Chapter 2: What Exactly is the Internet
Chapter 3: Web Browser Software
Chapter 4: Using the Internet to Communicate
Chapter 5: How to Create a Web Page
Chapter 6: Web Communications Strategy
Chapter 7: Human Information Processing of Web Sites
Chapter 8: What a Web Site Should Look Like
Chapter 9: Web Site Copy
Chapter 10: Advertising Banners
Chapter 11: Shopping on the Internet
Chapter 12: Business-to-Business Internet Marketing
Chapter 13: Online Selling Strategies
Chapter 14: The Mechanics of Electronic Commerce
Chapter 15: The Content Site Visitor
Chapter 16: Strategies for Providing Content
Chapter 17: Legal and Ethical Issues
Chapter 18: Web Log Data
Chapter 19: The Digital Future
Chapter 11: Shopping on the Internet
Search For a Digital Camera Assignment
Pretend to be a web page developer wanting to buy a digital camera to be used for creating web graphics. Note that a digital camera does not use film. Instead, it can create a disk file ready to be edited directly for use on a web page. Try to act like a potential business consumer might act in looking for such a camera.
Which make and model did you select?
Describe what you did to find this camera.
How did you select the camera you chose? What considerations went into it?
What attributes did you consider important? How did this camera fare on these attributes?
Did you use a compensatory decision rule (allowing the strength of some attributes to compensate for weaknesses in other attributes) or a noncompensatory decision rule (such as buying the cheapest camera you could find)?
Did the design of the web sites make the evaluation and comparison process easier or more difficult?
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