Case Study Animations found in exclusively in WileyPLUS align with concepts in the Ethical Controversy and Hit & Miss boxes in each chapter. Following an animated case explanation, the student analyzes the case by answering a few questions, receives feedback, and is asked to select a conclusion from three possible choices. At the end of the case, an optional follow up research project is generated for students, which can be completed and submitted to the instructor. Great way for students to develop analytical and writing skills.
- Microsoft and Google Square Off on the Web
- SEC Lax on Oversight?
- Are Prescription Drug Advertisements Helpful or Harmful to Consumers?
- Balancing Life and Work with a Cup of Tea
- Five Guys Burgers and Fries: A Simple Recipe for Success
- Should Alternative Energy Development Be Relied on to Create New Jobs?
- The Tiny Nano—A Potential Hit for Tata Motors
- How Fair Is Fair Trade?
- Businesses Based at Home Are Booming
- Entrepreneurs and Ethics: It's Good Business
- Google Stands Alone: When Ethics and Business Don't Mix
- Southwest Airlines: "We Love Your Bags"
- The Good, Bad, and Ugly of Executive Pay
- Should Paid Sick Leave Be Required by Law?
- Employee Empowerment: Yes or No?
- Team Diversity at Ernst & Young
- The Sun Is Shining Brighter in Senatobia
- Multivitamins Produced in China: Are Stricter Quality Controls Necessary?
- When Free Credit Reports Aren't Free
- The Pepsi Refresh Project: Viral Marketing
- Buick: Making an Old Brand New Again
- Teens at the Mall: Good or Bad for Business?
- Free E-Books: Good or Bad for Business?
- Heritage Oaks: "Expect Success"
- Cisco Systems Tackles Cloud Security
- Should Employers Monitor Employees’ Internet Use?
- Forensic Accountants: Fraud Busters
- Should Whistle-Blowers Be Rewarded?
- How News Lifts—or Sinks—World Stocks
- Can Wall Street Regulate Itself?
- Harvest Partners Grows Its Investments
- Executive Pay: Should Shareholders Decide the Salaries of CEOs?
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