Thoroughly revised opening vignettes, features, cases, and business examples reflect new business trends and practices.
Stay up to date along with your students on the very latest in business news stories. Each week you will find links to 5 new articles, video clips, business news stories, and so much more with discussion questions to elaborate on the stories in the classroom. http://wileybusinessupdates.com
Brand new end of chapter video cases include companies like Zipcar, Seventh Generation, New Harvest Coffee Roasters, and Comet Skateboards.
Available online, the comprehensive study guide helps students review key concepts and business language.
New suite of business and ethics simulations offered by Ethics-LX, www.ethics-lx.com, is available to be included at a special discounted rate.
Give your students hands on training with industry leading software for creating business and marketing plans. Over 500 sample plans to use as examples.