an integrative, cross-functional approach, the Second Edition
of Operations Management demonstrates the critical impact
OM has in todays organizations, and shows how it relates
to every functional area. Authors R. Dan Reid and Nada R.
Sanders provide clear, focused, and highly engaging coverage
of key OM topics, and make strong connections across concepts:
Cross-functional icons highlight discussion in
the text on how operations and other functions interact.
Across the Organization boxes
at the end of every chapter summarize how each chapters
concepts are related to the key business functional areas.
Inside OM end-of-chapter sections
describe how chapter topics are related to other OM decisions.
• Unique chapter-opening
vignettes first introduce the material with a personal
example that students can relate to, and then move into
a business example to place the topic in context.
Virtual Company consulting case helps tie all
the topics together.