To see the changes in the new edition, please open the interactive chapter
This new feature links popular movies and television shows to management concepts. Examples include: Cross Cultural Communication and The Amazing Race; Intrinsic/Extrinsic Rewards and New Balance; Intuition and U.S. Air Flight 1549; Social Loafing and Survivor.
This new section features innovative business leaders in context related to chapter content. Examples include: Jeff Bezos, Amazon; Indra Nooyi, PepsiCo; Richard Branson, Virgin Group; Sarah Blakely, Spanx; Alan Mulally, Ford; Patricia Karter, Dancing Deer Baking Company.
Chapter Openers have been redesigned to feature current topics and examples, including the Chilean miners, employee autonomy, Animoto, social media and corporations, Whole Foods and more.
These brief and timely photo essays will get students thinking and talking. Examples include: Employee Morale Varies Around the World; Teams Aren't Always Good for Productivity; Burgers and Benefits Are Good at In-N-Out Burger; All that Twitters is not Gold.
Chapter opening vignettes links chapter topics with popular culture examples from movie and television. Examples include The Social Network, Lost, Tron: Legacy, Forest Gump, The Terminal, Patch Adams, and Iron Man 2.
Five new cases have been added and all cases have been updated to include current information about the organization or individual highlighted in the case.
