These Internet Exercises were created to expand your use of the web for research and analysis. These Exercises are not taken from the text, but are additional activities for your exploration. You can complete these activities here online, and e-mail your answers to your instructors.

Exercise 3-4 Financial Analysis Activity

With over 28,000 restaurants in over 120 countries, McDonald's is the largest and best-known global food service retailer. Go to www.mcdonalds.com , Corporate, Investor , and then Financial Reports .

  1. What are the sources of McDonald's revenues?

  2. What are McDonald's major expenses?

  3. Based on the "Letter to Shareholders," how did management portray the annual performance of the corporation?





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