Web Marketing Cookbook

Janice M. King, Paul Knight, James H. Mason

Create the ultimate Web marketing site, quickly and painlessly!

If you have hesitated to build a Web site for your small business or nonprofit organization . . . If you want a step-by-step approach to Web marketing . . . If you need simple, nontechnical tools for converting your print brochures, text, and graphics into a powerful online promotion . . . this comprehensive book/CD-ROM package is just for you.

Full of practical and easy-to-implement guidelines, Web Marketing Cookbook will help you:

  • Develop effective and appealing Web pages quickly, even with a small budget and limited technical knowledge
  • Adapt your product, membership, service, and other sales materials into dynamic and useful Web content
  • Implement a complete international Web marketing program, with sensitivity to cultural and business differences
  • Generate new sales and publicity with industry-specific tips
  • Understand the role of advanced Web technologies such as Java and VRML.

On the CD-ROM you'll find ready-to-use templates for creating online promotional materials, including:

  • Banner advertisement, electronic brochure, and catalog
  • Product selection guide, price/parts list, and online coupon
  • Events calendar and registration form
  • Online Newsletter and Press release
  • Company and personal profiles
  • FAQ page and visitor feedback form
  • What's New page
  • Tools and resources for increasing your Web marketing expertise even more!

Visit our Web site at http://www.wiley.com/compbooks/

JANICE M. KING is a marketing consultant and writer with more than 15 years of marketing experience in both small business and high-tech industries. She regularly writes and speaks on high-tech marketing issues.

PAUL KNIGHT and JAMES H. MASON are the founders of 64K Internet Marketing, Inc., a very successful Seattle-based Web marketing firm that delivers services such as Web site development, electronic commerce, online database solutions, Java, Real Audio, and virtual reality applications.

Table of Contents

  • ENTERING THE KITCHEN.
  • Web Marketing: Entree or Appetizer?
  • Web Communications by Industry.
  • Web Marketing Templates.
  • Cooking Up Riches with Web Commerce.
  • COOKING TECHNIQUES FOR WEB COMMUNICATION.
  • Planning Your Menu.
  • Text Ingredients.
  • Visual and Multimedia Ingredients.
  • Navigation: Guiding Visitors Through Your Buffet.
  • Guidelines and Makeovers.
  • Serving It Well Done: Legal and International Factors for Web Promotion.
  • Advanced Web Possibilities.
  • WEB MARKETING RESOURCES.
  • Appendices.
  • References.
  • Glossary.
  • Index.

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Copyright © 1999 John Wiley & Sons, Wiley Computer Books

Cover

$39.99
ISBN 0471179116
410 pages
March, 1997
Paper/Cd-Rom

Area:
Internet Business

Companion

Find out more about Janice King's copywriting and consulting services, and about her other book, "Writing High tech Copy that Sells."