Web Catalog Cookbook

Cliff Allen, Deborah Kania

All the tools, templates, and know-how you need to create your own online catalog quickly, easily, and cheaply

If you're an entrepreneur who's ready to set up shop, a mail-order business ready to launch into cyberspace, or a business that is ready to communicate directly with the Web marketplace, this book shows you how. You'll also learn how to promote, inform, market, and offer customer support online. If you want to set up a Web catalog for your internal company network, this book is an essential resource.

Online marketing experts Cliff Allen and Deborah Kania answer all of your questions as they walk you through every step of the planning, design, and implementation process. Along the way, they provide valuable advice and guidance on:

  • catalog design and formats
  • order fulfillment
  • multimedia applications
  • promotion
  • Web server software
  • marketing
  • online transactions
  • customer support online.

You'll also find out about many valuable online resources and great Web catalogs that will be a source of ideas and inspiration. Plus, you get an incredible software package that includes everything you need to put together a professional Web catalog.

The CD-ROM includes:

  • HTML templates for three different types of catalogs: beginner, intermediate, and advanced
  • 50 sets of high-quality art that will make it look like you spent a fortune on graphics
  • GuestTrack Light commercial software that automatically registers and tracks every customer who visits your Web site
  • GT/Catalog Light commercial software that makes linking your Web site to a database easier than ever.

CLIFF ALLEN is President of Allen Marketing Group, a marketing communications firm that specializes in developing interactive marketing programs. He is also cofounder and President of GuestTrack, Inc., a Web software development company that specializes in Web site personalization, Web catalogs, and other Web commerce and marketing software solutions.

DEBORAH KANIA is cofounder and Vice President of Sales and Marketing at GuestTrack, Inc., specializing in World Wide Web and software technology. She has also managed Web site development and marketing for Indelible Blue and Wizzywygs, two online catalog Web sites.

Table of Contents

  • Benefits of an Online Web Catalog.
  • Basics of Online Sales and Marketing.
  • Planning a Web Catalog.
  • Designing a Web Catalog.
  • The Basics of HTML.
  • Preparing Your Text and Graphical Content.
  • Working with a Web Service Provider.
  • Building Your Basic Web Catalog.
  • Building Your Intermediate Web Catalog.
  • Building Your Advanced Web Catalog.
  • Web Catalog Operations and Fulfillment.
  • Web Site Marketing and Promotion.
  • The Next Step.
  • Appendices.
  • Index.

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Copyright © 1999 John Wiley & Sons, Wiley Computer Books

Cover

$44.99
ISBN 0471183318
412 pages
June, 1997
Paper/Cd-Rom

Area:
Internet Business

Companion

Visit the authors' home page. Find a description of the Web Catalog Cookbook along with additional resources designed to help entrepreneurs, marketers, managers, and others involved in the development and marketing of Web sites.