Web Commerce Cookbook

Gordon McComb

• Create and process order forms, authorize user access, and secure payments
• Build revenue with pay-to-view or mail order sites, and add advertising income for maximum profits.

All the know-how, tools, and techniques you need to build secure, money-making Web sites.

All the experts agree, there's good money to be made on the Web. Until now, nobody's bothered to show you exactly how it's done. Now it's time to roll up your sleeves and make it happen for you with this powerful book/CD package. Gordon McComb cuts right to the chase with the nuts-and-bolts programming information you need to build and manage a secure, money-making Web site. CGI order processing, user validation, and site management are explained in technical detail along with how to secure your transactions with CyberCash, First Virtual, and other systems. From designing a commercial site to credit card processing, he covers all the bases, including how to:

• Perform direct-to-bank card processing
• Create click-through advertising and banner ads
• Rent Web space for selling products and content
• Track usage, errors, and suspicious behavior
• Avoid security breaches.

You'll also learn how to control user access to directories and files and password protect your site for top-notch security. But that's not all. He also supplies you with the tools you need to do it right.

The enclosed CD-ROM includes:

• Ready-to-go templates
• HTML code, programs, and server files
• CGI scripts for order processing, user validation, and site management
• Loads of freeware and cutting-edge Web commerce utilities

Ready to make a killing on the Internet? Let the Web Commerce Cookbook show you how.

GORDON McCOMB is an award-winning author, consultant, and lecturer and has participated in setting up several profitable commercial Web sites. He is a regular columnist for JavaWorld and several online publications. His other books include the Web Programming Languages Sourcebook and JavaScript Sourcebook (both from Wiley).

Table of Contents

• Partial table of contents:
• PLANNING THE MENU: INTRODUCING WEB COMMERCE.
• The Landscape of Web Commerce.
• What it Takes to Set Up a Commerce Site.
• THE FIRST COURSE: SELLING TANGIBLE GOODS.
• Using CGI to Process Orders.
• Providing for Customer Interaction.
• THE SECOND COURSE: SELLING CONTENT.
• Charging Access.
• Setting Up a Subscription Service.
• SIDE DISHES: EXTENDING AND ENHANCING THE FOR-PROFIT SITE.
• Web Server Security.
• JUST DESSERTS: WEB PROGRAMMING FOR YOUR COMMERCE SITE.
• Programming a Web Site.
• Free and Nearly Free Programs for Your Web Site.
• Appendix.
• Index.

Online Ordering Quantity: Other ordering options are available.

Copyright © 1999 John Wiley & Sons, Wiley Computer Books

$44.99
ISBN 0471196630
416 pages
October, 1997
Paper/Cd-Rom

Area:
Electronic Commerce

Visit the author's Web site for Web commerce example code, programs, updates, and resources.