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DEVELOPING ONLINE CONTENT:
THE PRINCIPLES OF WRITING AND EDITING FOR THE WEB

Chapters

Illustrations
Introduction
 Figure 1.1 Gaining writing knowledge and writing experience leads to the ability to write workplace documents of high importance.
Figure1.2 Professional writers and editors enter workplace situations and begin writing at high levels of expertise.
Chapter 2
 Figure 2.1 Text from the United States Intelligence Community Web site.
Figure 2.2 Re-write of the text in Figure 2.1 to make it user-friendly.
Figure 2.3 A checklist for visualizing a Web site's audience.
Figure 2.4 Technology-related questions with regard to text.
Chapter 3
 Figure 3.1 Prepare good IA ideas for a first meeting with a client.
Figure 3.2 First branching in a Sherlock Holmes Mind Map.
Figure 3.3 Secondary and some tertiary branching in the Sherlock Holmes Mind Map.
Figure 3.4 Lateral connections among the branches in the Sherlock Holmes Mind Map.
Figure 3.5 From the Sherlock Holmes' Mind Map to a site map.
Figure 3.6 A traditional tree model.
Figure 3.7 A narrow tree model.
Figure 3.8 A wide/broad tree model.
Figure 3.9 A book-style linear model.
Figure 3.10 A book-style model with alternate choices.
Figure 3.11 A VCR-style model with fast-forward and rewind.
Figure 3.12 A linear model with an off-shoot.
Figure 3.13 A composite/hybrid model.
Figure 3.14 A web model.
Figure 3.15 A grid model.
Figure 3.16 The CanLearn Interactive "Home" page.
Figure 3.17 The CanLearn Interactive "Getting Started" page.
Figure 3.18 The OSHA "Home" page.
Figure 3.19 Words and the underline create a link.
Figure 3.20 A graphical icon that serves as a link.
Figure 3.21 A graphical icon and text together create a link.
Figure 3.22 The World of Sherlock Holmes "Home" page.
Chapter 4
 Figure 4.1 An example of bolding within online text.
Chapter 5
Figure 5.1 Web design is in a state of constant experimentation with no right or wrong answers.
Figure 5.2 The image as an icon.
Figure 5.3 The image as an index.
Figure 5.4 The line beneath the word is an image as symbol.
Figure 5.5 The Gestalt principle of figure-ground segregation.
Figure 5.6 The Gestalt principle of area and figure-ground segregation.
Figure 5.7 The Gestalt principle of proximity.
Figure 5.8 The Gestalt principle of similarity.
Figure 5.9 The Gestalt principle of continuity.
Figure 5.10 The Gestalt principle of closure.
Figure 5.11 A GUI design that misuses the Gestalt principle of continuity.
Figure 5.12 What happens when the choice of objects doesn't rhetorically enhance text.
Figure 5.13 The image act as a demand.
Figure 5.14 The image act as offer.
Figure 5.15 The figures are at a public, arm's length distance from the viewer..(June 13, 2001: www.nutrition.gov)
Figure 5.16 An image without perspective.
Figure 5.17 An image with perspective.
Figure 5.18 Glorifying the U.S. Supreme Court through perspective.
Figure 5.19 Oblique horizontal angles exclude the viewer.Figure 5.20 Vertical angles and power relationships in an image.
Chapter 6
 Figure 6.1 The process of gaining knowledge through associative thinking.
Figure 6.2 An example of drill-down linking.
Figure 6.3 The "Starting Out" page for DiscoverCIBC.
Figure 6.4 "What's in a Welcome" Web page from The Manager's Orientation Toolkit.
Chapter 7
 Figure 7.1 Many Web pages fall on a continuum between purely navigation and purely destination.
Figure 7.2 A navigation page that contains introductory content.
Figure 7.3 "Cover Letters That Work" is a hybrid navigation-destination page.
Figure 7.4 A role-playing checklist.
Figure 7.5 "Cover Letters that Work": 640 x 480.
Figure 7.6 "Cover Letters that Work": 800 x 600.
Figure 7.7 "Cover Letters that Work": 1024 by 768.
Figure 7.8 A portion of an internally linked, scrollable page.
Figure 7.9 An excerpt from a style guide.
Chapter 8
 Figure 8.1 Users can receive content in a variety of ways.
Figure 8.2 Text document choices on the Web.
Figure 8.3 How a search engine gets results to a user.
Figure 8.4 The title, metatags, and meta descriptions used on the Women.com site.
Chapter 9
 Figure 9.1 Good content management begins at the initial stage of Web site development and continues throughout the process.
Figure 9.2 A sample workflow plan built during the planning stage of content management.
Chapter 10 Figure 10.1 A sample Q & A checklist for the first meeting with the client.
  Figure 10.2 A sample invoice
 

 

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ISBN 0471146110
400 pages
January, 2002

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