Paid Promotion Resources
Internet Publicity Services
http://www.olympus.net/okeefe/IPS
Steve O'Keefe's excellent service for promoting books and authors on the Internet. Also contains a large collection of articles for the do-it-yourself publicist.
NetPOST
http://www.netpost.com/
Eric Ward is possibly the best in the "web site awareness" business, as recognized with a 1995 Tenagra Award for Internet Marketing Excellence. NetPOST does mostly registration, news releases and announcements.
Interactive Publishing Alert
http://www.netcreations.com/ipa/
Rosalind Resnick's amazing site of Internet Marketing Resources. Includes PostMaster, the popular announcement service (see Registration Resources). Also includes IPA, which tracks online advertising opportunities and rates.
Multimedia Marketing Group/WebStep
http://www.mmgco.com/
John Audette's Internet marketing service. Includes registration, press releases, marketing consulting, and more. See also "WebStep" in the Free Registration listings. John's rates are quite reasonable.
WebTrack
http://www.webtrack.com/
This site tracks online advertising, showing you who is spending money to advertise, who's getting that money, and how much is changing hands. Very interesting site to follow.
Tenagra
http://www.tenagra.com/
Cliff Kurtzman's full-service Internet marketing firm. They sponsor the highly-regarded Tenagra Awards for Internet Excellence. Be sure to check out the fantastic list of print publications related to business use of the Internet.
GuestFinder
http://www.GuestFinder.com/
For a nominal fee, GuestFinder will give you a page to pitch yourself to journalists and producers looking for a story. This well-made site also includes a pretty good set of links to publicity and media resources.

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Copyright © Steve O'Keefe from the book Publicity on the Internet