EMAIL MARKETING: USING EMAIL TO REACH YOUR TARGET AUDIENCE AND BUILD CUSTOMER RELATIONSHIPS

Jim Sterne and Tony Priore

Welcome to the companion Web site for Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships.

This site features:

• Template Forms from the Book
  Downloadable templates of the forms found in Chapters 4 and 5
• ROI Calculator (Email ROI Builder)
  A downloadable Excel chart to calculate your own numbers and illustrate ROI.
• The Latest Information in the Field
  Research studies and white papers
• Links to Helpful Resources
  Useful sites for additional information

TEMPLATE FORMS

These forms are in Adobe Acrobat 4 PDF format:

• Research Campaign Worksheet
• Awareness Campaign Worksheet
• Prospecting Campaign Worksheet
• Qualification Campaign Worksheet
• Vendor Selection Guide

ROI Calculator

• email_roi_builder.xls (18 K)

THE LATEST INFORMATION IN THE FIELD

• IMT Strategies permission email research study (2.1 MB)
• yesmail.com permission email white paper (43 K)

LINKS TO HELPFUL RESOURCES

• ClickZ Network eMail Marketing
• Direct Marketing Association's Email Marketing Seminars
• eMail Preference Service
• Peppers and Rogers 1to1 Email
• Permission Marketing by Seth Godin
• YesMail Network

  ISBN 0-471-38309-0
320 pages
February, 2000

Wiley Computer Publishing
Timely. Practical. Reliable.